Marketing Manager – Car Sales

Klass Wagen; Loures; Teletrabalho; EUR 50 000 - 70 000; Tempo integral

Resumo da oferta

A leading car sales company is seeking a Marketing Manager to develop and implement strategies that enhance the customer journey from ad exposure to conversion. The ideal candidate will have a strong background in automotive marketing and digital channels, with excellent analytical skills. This role is based in Lisbon with flexible working arrangements and offers competitive compensation and growth opportunities.

Serviços

Competitive salary

Performance-based incentives

Flexible working arrangements

Professional development opportunities

Qualificações

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in automotive marketing, especially second-hand car sales.
• Hands-on experience in digital marketing and performance optimization.
• Strong analytical skills with proficiency in tools like Google Analytics.

Responsabilidades

• Design and execute marketing strategies for car sales focusing on digital channels.
• Optimize the customer journey from ad impressions to lead generation.
• Manage relationships with external agencies to ensure high performance.
• Analyze campaign performance using analytics tools and provide insights.

Conhecimentos

Automotive marketing

Digital marketing

Customer journey mapping

Performance optimization

Analytical skills

Project management

Fluent English

Formação académica

Bachelor’s degree in Marketing or Business

Master’s degree (optional)

Ferramentas

Google Analytics

CRM tools

Marketing automation tools

Descrição da oferta de emprego

Overview

Location: Portugal, Remote / Hybrid

Role Description

We are looking for an experienced Marketing Manager with proven expertise in the automotive sector, specifically second-hand car sales. The ideal candidate will lead marketing efforts with a strong focus on customer journey improvements, from ad exposure to conversion on the Klass Wagen website.

This role requires the ability to build from scratch in a fast-paced environment, manage multiple stakeholders, and coordinate effectively with external agencies to deliver measurable impact.

What we offer

• Competitive salary and performance-based incentives
• Opportunity to shape the marketing strategy for Klass Wagen’s growing car sales business from the ground up
• Professional development and growth opportunities
• A dynamic, entrepreneurial environment with exposure to senior leadership.
• Flexible working arrangements.

Key Responsibilities

• Design and execute a comprehensive marketing strategy for car sales with a focus on digital channels
• Optimize the customer journey: from ad impressions to website visit, lead generation, and in-person visits to Klass Wagen branches
• Manage relationships with external agencies (digital, creative, media) to ensure high performance and ROI
• Develop and implement lead-generation campaigns using performance marketing, SEO/SEM, paid social, and display advertising
• Continuously test and optimize landing pages, website UX, and conversion funnels to maximize lead-to-customer ratio
• Analyze campaign and website performance using analytics tools, providing actionable insights and regular reporting to management
• Collaborate with sales, operations, and product teams to ensure brand consistency and smooth alignment between marketing campaigns and business goals
• Monitor market trends in automotive and second-hand car sales, identifying opportunities for differentiation.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. Master’s is a plus.
• Proven experience in automotive marketing, with specific knowledge of second-hand car sales strongly preferred
• Hands-on experience in digital marketing, customer journey mapping, and performance optimization
• Track record of working with external agencies in fast-paced environments.
• Strong analytical skills with proficiency in Google Analytics, CRM, and marketing automation tools
• Excellent project management and organizational skills
• Fluent communication skills in English; other languages like German, Romanian, Hungarian are a plus.

About Us

Klass Wagen is a trusted brand in mobility solutions with over a decade and a half of experience in the automotive sector. Expanding beyond car rentals, we are building a strong presence in car sales, offering customers reliability, transparency, and value. We are seeking a Marketing Manager who can accelerate our growth in this segment by building digital-first strategies that connect our advertising investments with a seamless online-to-offline customer experience.