Manager, Go-to-Market Product Synergies

Mastercard Inc.; Lisboa; On-site; EUR 70,000 - 110,000; Full time

Job summary

Mastercard seeks a Product Synergies and Go-to-Market Leader to drive synergy opportunities between Identity & Fraud, Advisors and other product groups. You will shape positioning, define go-to-market for combined offers and enable regional sales teams.

You will analyse large datasets, size opportunities and help build dashboards with Tableau and Power BI. The role requires identity/fraud expertise, go-to-market experience and strong narrative skills.

Qualifications

• Experienced with identity or fraud, payments, banking, analytics or product roles.
• Deep understanding of identity and fraud solutions and how they are positioned to customers.
• Go-to-market experience: positioning, segmentation and sales enablement.
• Enablement experience: training materials and deal support for sales and customer success.

Responsibilities

• Own a portfolio of synergy opportunities between Identity & Fraud, Advisors and other product groups; prioritize and launch.
• Shape positioning, narrative and value proposition for combined offers.
• Define GTM for each offer: target segments, sales motion and regional enablement.
• Analyze large datasets to size opportunities and build business cases.
• Contribute to thought leadership and customer presentations.

Skills

Identity & Fraud

Go-to-market

Analytics

Strategy

Product management

Tools

Tableau

Power BI

Job description

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary Manager, Go-to-Market Product Synergies Overview Mastercard Services is one of Mastercard's fastest-growing businesses and holds a leading position in security solutions. It builds and sells a broad portfolio of identity, fraud and security solutions. Alongside these, Mastercard Advisors runs a large consulting organisation for banks, merchants, fintechs and payment providers worldwide. You'll join the Go-to-Market Optimization team, which helps identity and fraud solutions reach and succeed in the market. This role owns the synergies between our identity solutions and Advisors, between identity and other fraud and security product groups, and with Mastercard network solutions. It finds where these strengthen each other and turns that into offers customers buy.

• Product ownership: treating each combined offer as a product, defined with product teams and taken through to launch and beyond.
• Commercial strategy: using market and customer insight to set positioning, target segments and the go-to-market approach, and equipping sales and regional teams to win.
• Analytics: analysing large datasets to track performance and KPIs, find optimisation opportunities and size new ones.

Above all, you'll bring the identity and fraud expertise to set how we position these offers and the story we tell customers.

Role: Product synergies and go-to-market

• Own a portfolio of synergy opportunities between Identity & Fraud, Advisors and other product groups: prioritise, build the case and see them through to launch.
• Shape the positioning, narrative and value proposition for combined offers.
• Define the GTM for each offer: target segments, sales motion and enablement for regional teams.
• Secure commitment from product, consulting, sales and regional leaders, and keep it as priorities shift.

Analytics

• Analyse large datasets to size opportunities, find target customers and build business cases.
• Use and help shape the team's Tableau and Power BI dashboards to track opportunities, pipeline and customer value.

Market Insight

• Anticipate where payments, identity, fraud and risk are heading, spot new ideas early and shape them into future offers.
• Contribute to thought leadership and customer presentations.

All about you

• Experienced in identity or fraud, in payments, banking, consulting, analytics, strategy or product roles.
• A deep understanding of identity and fraud solutions and how they're positioned to customers.
• Go-to-market experience: taking products or services to market, from positioning and segmentation to sales enablement and launch.
• Enablement experience: helping sales, customer success and consulting teams succeed, from training and materials to deal support and customer conversations.
• A track record of getting things done through others in a large, matrixed organisations.
• Comfort with ambiguity and shifting priorities
• Experience turning large datasets into business decisions.
• Clear writing and presenting, with a feel for narrative.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard's security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Everyone wants easier ways to pay; we invent them. Checkout lines are slow; we speed them along. Merchants want more sales; we give them data and insights. People need financial access; we connect them. Corporate purchasing is complicated; we make it simple. Commuters are busy; we speed them on their way. Governments need greater efficiencies; we help create them. Small businesses are virtual; we give them access to a world of buyers. Retailers want to fight fraud; we provide the tools.