Head of Product Marketing

Verified Metrics; Lisboa; Presencial; EUR 50 000 - 90 000; Tempo integral

Resumo da oferta

Verified Metrics is building a financial diligence platform for private-market M&A and fundraising. You own how the market understands us: positioning, the website, and the credibility content that makes a skeptical financial professional take a new platform seriously.

You start as a team of one with high leverage — AI tooling for production volume, you for taste, accuracy, and judgment. Once the playbook is proven, you hire and train your own apprentice.

Qualificações

• 6+ years in B2B SaaS product marketing or content with finance exposure.
• Writer with taste: can produce a page and judge drafts quickly.
• Highly leveraged with AI in production while maintaining quality.
• Comfortable being the entire marketing function with autonomy.
• Fluent in English; Portuguese is a plus but not required.

Responsabilidades

• Own positioning and messaging across surfaces.
• Own website copy and conversion pathways for signup and demo.
• Develop credibility content: reports, checklists, guides, comparisons.
• Create case studies from early customer wins.
• Produce sales enablement materials and trust/ security packs.
• Draft founder content and publish under founder's name.
• Onboard and craft lifecycle copy driving initial usage.

Conhecimentos

B2B SaaS marketing

Content marketing

AI tooling

Copywriting

Finance knowledge

Ferramentas

AI content tools

Descrição da oferta de emprego

We are building a financial diligence platform for private-market M&A and fundraising. It connects to a company's accounting and banking systems and generates the financial analysis and secure data room that buyers, sellers, and advisors work from during a transaction. SOC 2 Type II certified. Our customers are M&A advisors, fractional CFOs, search funds, investors, and companies preparing for a sale or raise.

The product is built; the story is not yet told. That is your job.

The role

You own how the market understands us: positioning, the website, and the credibility content that makes a skeptical financial professional take a new platform seriously.

You start as a team of one with high leverage — AI tooling for production volume, you for taste, accuracy, and judgment. Once the playbook is proven, you hire and train your own apprentice.

What you will own

• Positioning and messaging across every surface
• Website: structure, copy, and conversion paths to free signup and demo
• Credibility content: report examples, diligence checklists, guides, and comparison pages — content a CFO or M&A advisor would bookmark
• Case studies: turn early customer wins into referenceable proof
• Sales enablement: decks, one-pagers, and the security/trust pack for enterprise conversations
• Founder content: draft and edit POV pieces published under the founder's name
• Onboarding and lifecycle copy that moves signups toward first real usage

What success looks like

Measured on quality and conversion, not traffic:

• Signup-to-activation conversion of the funnel your content feeds
• Demo requests and enterprise pipeline influenced by content and collateral
• A stranger from our market lands on the site and can explain what we do and why to trust us

You are probably

• 6+ years in B2B SaaS product marketing or content, with real exposure to finance, accounting, fintech, or M&A — you can read a P&L
• A writer with taste: you can produce a page yourself and can tell in 10 seconds why a draft is mediocre
• Highly leveraged with AI in your production work, while owning quality yourself
• Comfortable being the entire marketing function for a while, with high autonomy and direct access to the founder
• Fluent in English (working language); Portuguese a plus, not required

Engagement terms

Quarterly objectives and deliverables agreed in advance; renewable engagement; own equipment and schedule. Success in the first two quarters leads to an expanded scope and the apprentice hire.