Demand Generation Manager - 4 Day Week + Remote

Laminar Group; Castelo Branco; Remoto; EUR 40.000 - 70.000; Tempo pieno

Descrizione del lavoro

Shape.Construction is digitising the construction industry with a growing marketing and product team. We’re seeking a demand-gen lead who owns the full funnel from cold outreach to booked demos, working with SDRs and sales to optimise the handoff.

You will own inbound and paid campaigns, build events and webinars, and justify spend with measurable ROI, aiming to scale pipeline and time-to-revenue across our construction-management platform.

Competenze

• Experience building demand-gen engines and funnel analytics.
• Proven ability to own end-to-end campaigns across channels.
• Strong collaboration with marketing and sales teams.

Mansioni

• Own inbound lead generation end to end and booked demos as core KPI.
• Run paid advertising as the primary engine for volume.
• Develop events, webinars, trade media, and content syndication.
• Own funnel conversion and handoff to sales; manage budget.

Conoscenze

Demand generation

Paid advertising

Event marketing

Content coordination

Descrizione del lavoro

We have a full marketing production team. Content, design, web, video, product marketing. We have a sales team sitting ready to take meetings. What wedon'thave is anyone whose entire job is filling the funnel.

So the pipeline gets built the hard way, one cold call at a time, while the inbound machine that should be feeding it doesn't exist yet.

We want one person to build it, own it, and be measured on what comes out of the end: qualified demos landing in the sales team's calendar.

This isn't a run-some-ads role. You'll own the whole journey, from people who've never heard of us, through people who know the name, all the way to a booked meeting. Paid, events, webinars, trade media, conversion, the handoff to sales, the budget and every number in between.

Ifyou'vebuilt a demand gen engine before and want to do it again somewhere it willactually makethe difference, keep reading.

Read on!

(this will be a long write up but we like to give you all the details before you spend your time applying)

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We areShape.Construction!

We are digitising the largest and most fundamental industry in the world, the industry thatliterally buildsthe foundations of the civilisation we all depend on to spare us from a brutal hunter-gatherer life: CONSTRUCTION

It is one of the least digitised industries in the world but also the largest – 1 in 9 people globally work in the construction industry and itconstitutes11% of global GDP.

Improving construction strengthens the very foundation of human civilisation. (Watch our short film about it).

We got our start as a high-end construction project management consultancy. As a consultancy, we are focused on genuinely upgrading the way construction projects are delivered. We then take the deep understanding of the projects we work on to develop construction management software products that anyone can use to deliver their projects better.

We are building a full suite of products one module at a time –kind of likeoffice 365 but for construction management -Check out Shape, our construction management tech

The core of all this is our true secret sauce; people. We only recruit thevery bestboth in capability and personality. We are deeply focused on designing a new type of organisation that is optimised for the flourishing of the people in the teamfirst and foremost. People that join us develop fast as a whole person in ways they never imagined.

This approach has allowed us to grow from just 2 people in 2017 to over 220 today (including consultancy) and we are still very much at the beginning! Joining us isn't just some "job", it is a transformative educational experience. We challenge you to be your best self in all aspects of life.

4 core values for a good life

We believe a life of human flourishing is all about meaningful relationships with others and challenging yourself to create a positive impact.Soour values reflect the 4 levels of relationships that each of us has:

• Grow yourself – Your relationship with yourself
• Care about people – Your relationship with others around you
• Execute to greatness – Your relationship with your team
• Build civilisation – Your relationship with humanity and the world

This goes much deeper but for the sake of brevity, we will keep the summary version!

We enshrined our values in our vision

We exist so that everyone in our team can thrive in a high-impact community that:

• Connects us with meaningful relationships
• Inspires us to develop ourselves to become better humans
• Empowers us to pursue our own learning adventures

We believe that, by first doing this, we can achieve the highest levels of value for the world.

And enable the achievement of our vision through our dual missions:

1. To fully digitise the construction of human civilisation
2. To create a new type of organisation that enables human flourishing while delivering a huge positive impact on society

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The Role

Purpose of the role

Shape has a full marketing production team (content, design, web, video, product marketing) and a sales team ready to take meetings. What we don't have is someone whose entire job is filling the funnel. You'll own one number, qualified demos booked for the sales team, and everything that feeds it.

Thisisn'ta run-some-ads role.You'llbuild and own the complete journey from cold audienceswho'venever heard of us, through "Shape Aware" (peoplewho'veengaged with the brand: visited the website, engaged with content or ads), all the way to a booked demo. You own the funnel, the numbers at every stage of it, and how those leads land with the sales team.

Team

You'll sit in Shape's marketing team and your leader will be the Head of Marketing. You'll work daily with the SDR and sales teams, who receive everything you generate.

The team already has content, design, web, video and product marketing covered, so you won't be writing the copy or building the pages yourself. You'll brief and direct that output toward campaigns. You'll also work alongside our GTM Engineer, who owns the data and signals layer you'll use to target the right accounts at the right time.

What'smissing is someone pointing all of that at a number.That'syou.

Your top six objectives

1. Own inbound lead generation end to end, with qualified demos booked for the sales team as your core KPI.
2. Build a full funnel we can see into at every stage, from cold audiences through Shape Aware to booked demo.
3. Run paid as your fastest route to volume: advertising is your primary engine.
4. Build events, webinars, trade media and syndication into a second engine, so we're not dependent on ad spend alone.
5. Own conversion and the handoff, so no lead ever goes stale in a form somewhere.
6. Own the budget: recommend what spend is needed to hit the number, then justify, track and report on it.

Your top six responsibilities

Your remit splits into two activity streams, Paid and Events, and you decide the right mix between them based onwhat'sactually producingdemos. Beyond those two, you own the full channel mix. If you see an opportunity in SEO, partnerships, referral,PRor review sites that gets us to the number faster,that'syours to pursue too.

1. Advertising.LinkedIn