Meet Aperture
At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. Through data‑driven strategies, we combine performance marketing, creative strategy, product optimisation, CRM, analytics and experimentation to help ambitious companies scale. Founded in 2022 by Hannah Parvaz, Aperture has quickly made waves. Already recognised as Business Consultant of the Year and named 2024's Most Innovative Growth Agency, we're now building the team that will take us into our next stage of growth. We work with some of the most exciting apps, platforms and digital products in the world. Our job is not just to make things look good. Our job is to make growth happen.
Our Culture
- Growth mindset. We're hungry to learn and improve
- Take full responsibility for every outcome—no excuses
- Obsess over results. We're here to make a measurable impact
- We're data‑obsessed. We let numbers, not opinions, guide our decisions
- Client success is our success. Period
- No ego. The best idea wins, regardless of who it comes from
- Radical candour. We give and receive honest feedback to fuel growth
- No job is too small. We support each other and JDFI
Work from Anywhere
We're remote‑first and impact‑first. Work from wherever you're most productive, while staying closely connected to the team through regular collaboration, team sessions, client work and in‑person meetups. We also bring the team together for retreats, events, conferences and working sessions around the world. Travel to team meetups is covered. You must be able to work in a UK timezone.
Role Overview
We're hiring a Creative Strategist to help build, lead and scale Aperture's performance creative engine. This is not a "make pretty ads" role. This role sits at the intersection of performance marketing, social‑native copywriting, user psychology, creator‑led production, AI‑native research, creative testing systems, funnel and offer strategy and platform‑native growth.
Why this role matters
Creative is now one of the biggest levers in paid acquisition. As targeting becomes more automated, platform signals become more complex, and competition increases, growth teams need stronger creative systems. Meta's newer delivery systems rely heavily on creative signals, variation and structured testing, meaning creative volume and diversity are becoming central to performance. At the same time, generative AI is changing how creative teams research, concept, produce and iterate. Leading marketing teams are using AI to speed up production, personalise messaging, analyse customer feedback and scale creative experimentation. This role exists to keep Aperture ahead of that shift. You'll help us build creative systems that are faster, sharper, more human, more automated and more commercially effective.
Key Responsibilities
Performance Creative Design
- Design high‑performing assets across paid social statics, carousels, UGC‑style overlays, ad variations, landing page visuals and creator assets
- Turn briefs into clear, compelling visuals that drive action
- Understand how design impacts scroll behaviour, clarity and conversion
Social‑Native Execution
- Design for platform, not just aesthetics
- Understand how creative needs to look and feel across TikTok, Meta feeds, Reels, Stories, YouTube Shorts
- Create assets that feel native, not over‑designed
Iteration and Testing
Produce multiple variations of the same concept quickly. Work with creative strategists to test hooks, formats, layouts, messaging. Be comfortable designing fast and iterating based on performance.
Creative Systems and Velocity
- Maintain high output across multiple accounts
- Work within structured systems for briefing, production, versioning and file organisation
- Ensure design never bottlenecks testing
Collaboration
- Work closely with creative strategists (to understand concepts and angles)
- Work with performance teams (to understand what's working)
- Work with creator managers (to support UGC output)
- Take feedback quickly and apply it without friction
AI‑Assisted Workflows
- Use AI tools to speed up production and iteration
- Support image generation, background edits, asset variations and rapid prototyping
- Stay curious about how AI can improve speed and output
Requirements
- Experience working with creative or performance teams
- Experience with tools like Figma, Adobe Suite or similar
- Comfort working at speed and producing multiple variations
- Experience with motion, video or editing tools is a strong plus
- Understanding of what drives performance (CTR, clarity, hooks, etc.)
- Understanding of social platforms and how design translates across them
- Experience designing for paid social, performance marketing or digital products
- Strong portfolio of work that shows clear, effective design – ideally in ads, UGC or conversion‑focused content
Skills And Mindset
- You notice small details others miss
- You are not precious about your work
- You design for clarity, not just aesthetics
- You can take feedback and iterate quickly
- You are fast, organised and detail‑oriented
- You understand that the goal is performance
- You care about how things actually perform, not just how they look
- You are comfortable working with messy inputs and turning them into strong outputs
This is not the role for you if
- You only want to work on polished brand design
- You are not interested in how your work performs
- You prefer slow, perfect outputs over fast iteration
- You are uncomfortable receiving frequent feedback
- You don't enjoy working on ads or performance creative
What Success Looks Like In 6 Months
- Assets feel native to each platform
- Design supports testing, not slows it down
- Winning concepts are iterated quickly and clearly
- Creative output across accounts is faster and more consistent
- Creative teams can rely on you to execute at speed without sacrificing quality
Benefits
- Work from anywhere, with flexibility around how you structure your day
- Direct exposure to high‑growth clients and meaningful work
- Regular team meetups and retreats, with travel covered
- Access to conferences, events and industry sessions
- Small team, high ownership, fast progression