Business analyst for digital marketing campaigns

act digital; Lisboa; Hybrid; EUR 30,000 - 50,000; Full time

Job summary

act digital is seeking a Business Analyst to support the coordination and follow-up of digital marketing campaigns and related initiatives. The role involves aligning tasks with the Digital Product Owner, recording them in Jira, and ensuring accurate requirements are clarified with developers.

You will review materials, analyze campaign performance, and prepare follow-up presentations to track results. The position is hybrid with 2 days per week on-site in Lisbon.

Qualifications

• Coordinate with the Digital Product Owner and align tasks for digital marketing campaign launches.
• Review and validate communication materials for campaigns and initiatives.
• Liaise with developers, clarify requirements and support Q&A.
• Support the analysis of digital marketing campaigns and initiatives.

Responsibilities

• Coordinate with the Digital Product Owner to align tasks for digital marketing campaigns and record them in Jira backlog management.
• Review and validate communication materials for campaigns and related initiatives.
• Liaise with developers, clarify requirements and support Q&A.
• Support the analysis of digital marketing campaigns and associated use cases.
• Prepare follow-up presentations and track the results of campaigns and initiatives.

Skills

Stakeholder liaison

Requirements gathering

Campaign analysis

Presentation skills

Tools

Jira

Job description

We are looking for a Business Analyst to support the coordination and follow-up of digital marketing campaigns and related initiatives.

• Coordinate with the Digital Product Owner to align tasks for digital marketing campaign launches and record them in the Jira backlog management platform.
• Review and validate communication materials.
• Liaise with developers, clarify requirements and support Q&A.
• Support the analysis of digital marketing campaigns.
• Prepare follow-up presentations and track the results of campaigns, use cases and other initiatives.
• Hybrid, with 2 days per week on-site in Lisbon.