Brand Manager JNcQUOI

Descompagnons Trabalho Temporário Lda; Lisboa; Presencial; EUR 40 000 - 60 000; Tempo integral

Resumo da oferta

A leading staffing agency in Portugal is seeking a Brand Manager to enhance and maintain brand visibility and identity. The ideal candidate will have a strong background in the luxury sector, excellent communication and leadership skills, and proficiency in both Portuguese and English. Responsibilities include developing marketing strategies, coordinating campaigns, and ensuring brand consistency across all platforms.

Qualificações

• Degree in Marketing, Management, Communication, or Branding (preferably Master's).
• Proven experience in luxury, lifestyle, or premium retail sectors.
• Strong attention to detail and aesthetic sensibility.
• Analytical mindset with comfort in data and metrics.
• Excellent written, verbal, and visual communication skills.
• Strong leadership and project management skills.
• Fluency in Portuguese and English; other languages are a plus.

Responsabilidades

• Define and refine brand positioning, values, and identity.
• Conduct market analysis for luxury and lifestyle trends.
• Develop and execute marketing and communication plans.
• Coordinate creative teams for campaigns and storytelling.
• Ensure customer interactions reflect brand values.
• Establish and track key KPIs for brand impact.
• Evaluate campaign performance and optimize initiatives.

Conhecimentos

Luxury retail experience

Digital marketing proficiency

Analytical mindset

Excellent communication skills

Leadership capabilities

Fluency in Portuguese

Fluency in English

Formação académica

Degree in Marketing, Management, Communication, or Branding

Ferramentas

Digital marketing tools

Analytics platforms

CRM

Social media management

Descrição da oferta de emprego

Ensure that the JNCQUOI brand maintains and strengthens its unique identity across all touchpoints — from communication to product and customer experience. The Brand Manager is responsible for developing and implementing strategies that enhance brand visibility, prestige, and emotional connection with clients, driving sustainable growth.

Main Responsibilities

• Define and refine brand positioning, values, tone of voice, and visual identity.
• Conduct market analysis: luxury & lifestyle trends, benchmarking, cultural and social insights.
• Identify and profile target audiences and buyer personas.
• Develop and execute annual/quarterly marketing and communication plans (digital, offline, influencers, PR, events).
• Coordinate creative teams in producing campaigns, visual materials, and brand storytelling.
• Define brand guidelines and ensure consistency across all touchpoints — website, social media, events, and partnerships.
• Ensure that every customer interaction — restaurant, retail, hospitality, or lifestyle — reflects the brand’s DNA and values.
• Work closely with operations, product, design, customer service, architecture, digital, and creative teams.
• Align product launches, new services, and experiences with brand strategy.
• Establish and track key KPIs: brand awareness, perception, engagement, traffic, and revenue impact.
• Evaluate campaign performance and optimize future initiatives.
• Explore new marketing opportunities, emerging formats, and experiential initiatives.
• Monitor customer feedback and cultural trends to anticipate and guide brand evolution.

About you

• Degree in Marketing, Management, Communication, or Branding (Master’s preferred).
• Proven experience in luxury, lifestyle, or premium retail sectors.
• Strong aesthetic sensibility and attention to detail.
• Analytical mindset — comfortable with data, consumer insights, and campaign metrics.
• Excellent communication skills — written, verbal, and visual.
• Strong leadership and project management capabilities; ability to align diverse stakeholders.
• Fluency in Portuguese and English (other languages are a plus).
• Proficiency with digital marketing tools, analytics platforms, CRM, and social media management.