Brand Manager

EssilorLuxottica; Rio de Mouro; Presencial; EUR 30 000 - 45 000; Tempo integral

Resumo da oferta

A global eyewear leader in Lisbon is seeking a Brands Ads Account Manager to develop and implement brand strategies aimed at enhancing brand awareness and growth. The ideal candidate will have a Bachelor's degree in Marketing with 2-3 years of experience in Brand Management. Responsibilities include executing marketing campaigns, managing budgets, and collaborating with cross-functional teams. This dynamic role focuses on impactful branding initiatives and ROI tracking.

Qualificações

• 2 to 3 years of relevant professional experience in Marketing or Brand Management.
• Proven experience in similar roles.
• Strong analytical skills.

Responsabilidades

• Develop and execute brand strategy plans.
• Manage marketing budgets and track ROI.
• Monitor brand performance metrics and optimize initiatives.

Conhecimentos

Analytical thinking

Strategic thinking

Excellent communication

Collaboration

Proactive mindset

Formação académica

Bachelor’s degree in Marketing or related field

Descrição da oferta de emprego

Brands Ads Account Manager (They/She/He)

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best‑in‑class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e‑commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn!

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible!

Job Scope and Key Responsibilities

We are seeking a dynamic and strategic Brand Manager to develop and implement effective strategies to enhance brand awareness, positioning, and growth. This role is pivotal in managing the local brand strategy, executing marketing campaigns, ensuring brand consistency across all channels, and analyzing market trends and sales performance. The Brand Manager will work closely with cross‑functional teams including Sales, Operations, and Finance to deliver impactful brand initiatives.

Main Areas of Responsibility

• Develop and execute brand strategy plans in close collaboration with the Category Manager.
• Take ownership of the marketing mix and ensure effective implementation of strategic plans.
• Lead the development and execution of strategic plans for assigned brands, supported by market, consumer, and competitor analyses.
• Design and implement both B2B and B2C communication strategies to strengthen the brand across target audiences.
• Manage marketing budgets effectively and track ROI.
• Monitor and analyze brand performance metrics to inform strategic decision‑making and continuously optimize marketing initiatives.
• Work collaboratively with internal teams and external partners, such as creative agencies, to deliver consistent and impactful branding projects.

Internal & External Collaboration

• Internal: Corporate Brand Managers, Sales Team, Operations.
• External: Creative agencies and other suppliers.

Ideal Candidate Profile

• Bachelor’s degree in Marketing or a related field.
• Proven experience in Marketing or Brand Management.
• 2 to 3 years of relevant professional experience.
• Strong analytical and strategic thinking skills.
• Excellent written and verbal communication abilities.
• Effective collaborator and cross‑functional team player.
• Proactive and solution‑oriented mindset.
• Previous experience in optical business will be a plus.

Languages

• Native Portuguese.
• Spanish is a plus.

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.