Brand And Retention Manager

Descompagnons Trabalho Temporário Lda; Viseu; Presencial; EUR 40 000 - 60 000; Tempo integral

Resumo da oferta

A leading marketing firm in Viseu, Portugal is seeking an experienced Brand Manager to enhance brand visibility and prestige across all customer touchpoints. Responsibilities include defining brand identity, conducting market analyses, and aligning product launches with brand strategy. Ideal candidates should have a degree in marketing and proven experience in luxury sectors. Fluency in Portuguese and English is required, and proficiency with digital marketing tools is preferred.

Qualificações

• Proven experience in luxury, lifestyle, or premium retail sectors.
• Fluency in Portuguese and English; other languages are a plus.
• Ability to align diverse stakeholders.

Responsabilidades

• Define and refine brand positioning and visual identity.
• Conduct market analysis on luxury and lifestyle trends.
• Develop and execute marketing plans across various channels.

Conhecimentos

Strong aesthetic sensibility

Excellent communication skills

Analytical mindset

Leadership capabilities

Proficiency with digital marketing tools

Formação académica

Degree in Marketing, Management, Communication, or Branding

Ferramentas

Digital marketing tools

CRM platforms

Analytics platforms

Descrição da oferta de emprego

Ensure that the JNCQUOI brand maintains and strengthens its unique identity across all touchpoints — from communication to product and customer experience. The Brand Manager is responsible for developing and implementing strategies that enhance brand visibility, prestige, and emotional connection with clients, driving sustainable growth.

Main Responsibilities

• Define and refine brand positioning, values, tone of voice, and visual identity.
• Conduct market analysis: luxury & lifestyle trends, benchmarking, cultural and social insights.
• Identify and profile target audiences and buyer personas.
• Develop and execute annual/quarterly marketing and communication plans (digital, offline, influencers, PR, events).
• Coordinate creative teams in producing campaigns, visual materials, and brand storytelling.
• Define brand guidelines and ensure consistency across all touchpoints — website, social media, events, and partnerships.
• Ensure that every customer interaction — restaurant, retail, hospitality, or lifestyle — reflects the brand's DNA and values.
• Work closely with operations, product, design, customer service, architecture, digital, and creative teams.
• Align product launches, new services, and experiences with brand strategy.
• Establish and track key KPIs: brand awareness, perception, engagement, traffic, and revenue impact.
• Evaluate campaign performance and optimize future initiatives.
• Explore new marketing opportunities, emerging formats, and experiential initiatives.
• Monitor customer feedback and cultural trends to anticipate and guide brand evolution.

About you

• Degree in Marketing, Management, Communication, or Branding (Master's preferred).
• Proven experience in luxury, lifestyle, or premium retail sectors.
• Strong aesthetic sensibility and attention to detail.
• Analytical mindset — comfortable with data, consumer insights, and campaign metrics.
• Excellent communication skills — written, verbal, and visual.
• Strong leadership and project management capabilities; ability to align diverse stakeholders.
• Fluency in Portuguese and English (other languages are a plus).
• Proficiency with digital marketing tools, analytics platforms, CRM, and social media management.