Web Strategist

ESP Engineered; Poland; On-site; PLN 169,348 - 254,022; Full time

Benefits offered by this job

Professional growth opportunities

Collaborative environment

Flexible work arrangements

Access to digital technologies

Job summary

ESP Engineered is seeking an experienced Web Strategist in Poland to oversee website and landing page creation and optimization for selected client accounts. You will conduct market research, audit existing pages, and create conversion-optimized strategies. Ideal candidates have a degree in Marketing Management and 3+ years of experience, especially with US clients. The position offers remote work possibilities and a dynamic work environment, allowing for professional growth with a talented team.

Qualifications

• 3+ years of experience as a web strategist, ideally with US mid-sized/enterprise clients.
• Familiarity with common CMS and strong English language skills.
• Creative mindset with a keen eye for details.

Responsibilities

• Conduct market and competitor research for web strategies.
• Audit existing pages for strengths and weaknesses.
• Oversee and instruct web and landing page copywriting.

Skills

Research

Web optimization

Copyediting

Analytical skills

Creative problem-solving

Collaboration

Education

Degree in Marketing Management, Advertising, or Communications

Tools

WordPress

Webflow

Adobe

Job description

We are looking for an experienced and innovative Web Strategist to join our Digital Marketing Agency. You will strategize and oversee website and landing page creation and optimization of selected client accounts from research, to strategy and content creation to optimization.

What you’ll do:

• Conducting market and competitor research in regards to websites and landing pages
• Auditing existing pages to ascertain areas of strength and weakness
• Building conversion-optimized and human centric web and landing page strategies
• Overseeing, instructing, and reviewing web and landing page copywriting
• Overseeing, instructing, and reviewing web and landing page design creation
• Planning and overseeing meaningful A/B tests
• Analyzing web metrics and heatmaps and optimizing pages accordingly
• Creating and delivering regular report presentations
• Being in direct client contact to present strategies and analytics findings

Who you are:

• Degree in Marketing Management, Advertising, Communications, or similar field
• Proven work experience of 3+ years as a web strategist
• Past experience working with US based mid-sized and enterprise clients
• Preferred: past client experience in healthcare, education or finance sector
• Preferred: knowledge of CX
• Excellent verbal and written English language skills
• Familiarity with common CMS like Wordpress, Webflow and Adobe
• Excellent research, strategy, and copyediting abilities
• Creative ideas with a problem-solving mindset
• Ability to harness collaboration to produce well-crafted content
• A keen eye for aesthetics and details
• Ability to work and thrive in a fast-paced environment, learn rapidly, and meet multiple large-scale project deadlines simultaneously

Work Location:

Remote (with a possibility of hybrid work from our LA office)

Benefits:

• Opportunities for professional growth and development
• Collaborate with diverse and talented teams
• Engage with prominent national and international clients
• Work in a dynamic and inclusive environment
• Access to cutting-edge digital technologies
• Flexible work arrangements, including potential for remote work
• Contribute to innovative projects with real-world impact