VP, Player Engagement & Growth

VGW EU; Warszawa; Hybrid; PLN 350,000 - 550,000; Full time

Job summary

VGW is seeking a VP of Player Engagement to lead CRM and Live Operations, owning the full player lifecycle strategy across VGW brands. You will direct a global team to optimize monetization while upholding responsible gaming and player trust.

Partner with Product, Data Science and Brand GMs to align revenue goals with brand strategy and ensure a unified engagement ecosystem across all markets.

Qualifications

• 10-15 years of experience in Marketing, Business Development or Account Management leadership.
• Enterprise-level strategic thinking with ability to translate vision into measurable outcomes.
• Deep understanding of customer lifetime value, retention, and monetization levers.
• Experience in end-to-end customer lifecycle management including onboarding, engagement, retention and loyalty.
• Advanced personalization, segmentation, and engagement at scale.
• Proven leadership of large teams and cross-functional collaboration.

Responsibilities

• Develop and execute an integrated monetization and retention strategy across the entire player lifecycle, from first purchase to long-term LTV maximization.
• Provide enterprise leadership to unite CRM and Live Operations into a single, synchronized player engagement engine.
• Leverage data science, advanced analytics, and player insights to optimize monetization levers, live events, and channel performance.
• Partner closely with Brand GMs, Product Managers, and FP&A to translate business objectives into scalable player lifecycle strategies.
• Lead, mentor, and resource the global team while ensuring all revenue strategies adhere to compliance, risk mandates, and responsible play expectations.

Skills

Leadership

Strategic thinking

Business acumen

Customer lifecycle management

Data-driven decision making

Education

Bachelor’s Degree in Business Administration, Marketing, Design or equivalent

Job description

VGW is seeking a VP of Player Engagement to lead CRM and Live Operations, owning the full player lifecycle strategy across VGW brands. You will direct a global team to optimize monetization while upholding responsible gaming and player trust.

Partner with Product, Data Science and Brand GMs to align revenue goals with brand strategy and ensure a unified engagement ecosystem across all markets.