Head of Player Growth & Engagement

VGW

Kraków

On-site

PLN 450,000 - 750,000

Full time

7 days ago

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Job summary

VGW, an interactive entertainment company, is seeking a VP of Player Engagement to lead CRM & Live Operations and own the full player lifecycle strategy across VGW’s brands. You will drive sustainable, profitable growth by unifying CRM and Live Operations, guiding a global team, aligning with product, data science, and brand GMs, and ensuring responsible gaming.

The role requires 10–15 years of leadership experience and a Bachelor's degree in Business/Marketing/Design, with a strong track record

Qualifications

10–15 years of experience in Marketing, Business Development or Account Management leadership.
Enterprise-level lifecycle management experience.
Proven ability to translate objectives into lifecycle strategies.
Strong leadership of large teams.
Awareness of compliance and responsible gaming.

Responsibilities

Develop and execute an integrated monetization and retention strategy across the entire player lifecycle.
Provide enterprise leadership to unify CRM and Live Operations into a single engagement engine.
Leverage data science, analytics, and player insights to optimize monetization levers and live events.
Collaborate with Brand GMs, Product Managers, and FP&A to translate business objectives into scalable lifecycle strategies.
Lead, mentor, and resource a global team while ensuring revenue strategies comply with regulations and responsible play.