VP of Player Engagement & Monetization

VGW group; Warszawa; Hybrid; PLN 600,000 - 800,000; Full time

Job summary

VGW seeks a VP of Player Engagement to lead the CRM & Live Operations function, driving an integrated player lifecycle strategy across brands. You will guide a global team, aligning monetization, retention, and responsible gaming with revenue goals and brand strategy.

Partnering with Product, Data Science, and Brand GMs, you will optimize monetization levers, live events, and channel performance while upholding strict compliance and player trust.

Qualifications

• Bachelor's degree required in business, marketing, design or equivalent.
• 10–15 years in marketing or business leadership roles.
• Enterprise-level strategic thinking with ability to translate vision into measurable outcomes.
• Deep understanding of customer lifetime value, retention and monetization levers.
• Experience leading large cross-functional teams and driving revenue growth.

Responsibilities

• Develop and execute an integrated monetization and retention strategy across the entire player lifecycle.
• Provide enterprise leadership to unite CRM and Live Operations into a single, synchronized engagement engine.
• Leverage data analytics and player insights to optimize monetization levers, live events, and channel performance.
• Partner with Brand GMs, Product Managers, and FP&A to translate business objectives into scalable lifecycle strategies.
• Lead, mentor, and resource the global team while ensuring compliance and responsible play.

Skills

Leadership

Customer lifecycle

Monetization

CRM

Live Operations

Analytics

Strategy

Stakeholder management

Education

Bachelor's degree in business

Job description

VGW seeks a VP of Player Engagement to lead the CRM & Live Operations function, driving an integrated player lifecycle strategy across brands. You will guide a global team, aligning monetization, retention, and responsible gaming with revenue goals and brand strategy.

Partnering with Product, Data Science, and Brand GMs, you will optimize monetization levers, live events, and channel performance while upholding strict compliance and player trust.