User Acquisition Manager - RiseGuide

SKELAR; Warszawa; On-site; PLN 169,851 - 254,776; Full time

Job summary

SKELAR is seeking a User Acquisition Manager in Warsaw, Poland, responsible for launching and optimizing advertising campaigns in Meta Ads. The role involves analyzing campaign performance and working closely with the creative team to develop effective strategies.

The ideal candidate will have at least 2 years of practical experience in User Acquisition, proficiency in key marketing metrics, and a strong analytical mindset. English proficiency at the B2 level or higher is necessary for effective communication.

Qualifications

• Minimum 2 years of experience in User Acquisition with Meta Ads.
• Understanding of marketing metrics like CPM, CPC, CTR, ROAS.
• Strong analytical skills and data-driven decision-making.

Responsibilities

• Launch and evaluate advertising campaigns in Meta Ads.
• Analyze campaigns and implement improvement solutions.
• Collaborate with the creative team on strategies.
• Full-cycle ownership of campaign processes.

Skills

User Acquisition

Data Analysis

Meta Ads

Creative Strategies

English Proficiency (B2)

Job description

RiseGuide – User Acquisition Manager

Responsibilities

• Launch, monitor, and evaluate effectiveness of advertising campaigns in Meta Ads with subsequent optimization.
• Conduct detailed analysis of marketing campaigns and implement solutions to improve their effectiveness.
• Proactively interact with the creative team and enhance creative strategies.
• Full-cycle ownership, from searching ideas for new themes to developing funnel structures and creative strategies.

Qualifications

• At least 2 years of practical experience in User Acquisition with Meta Ads.
• Understanding of key performance marketing metrics such as CPM, CPC, CTR, ROAS, and Hook rate.
• Strong analytical skills and ability to make decisions based on data.
• English language proficiency at B2 level or higher.
• High level of independence, initiative, and readiness to take responsibility for results.