User Acquisition Manager (PPC)

Capital.com; Warszawa; Hybrid; PLN 180,000 - 300,000; Full time

Benefits offered by this job

Private health insurance

Option to work abroad (up to 30 days a

Volunteering days

Hybrid working (where applicable)

Referral bonuses

Exciting social events

Development and training support

Performance-based bonuses

Job summary

Capital.com is seeking a UA Manager (PPC) to own paid acquisition performance across Asia and Australia markets. You will directly manage live campaigns, optimise budgets, and drive ROAS and CPA targets in a fast‑paced fintech environment.

The role emphasizes Google Ads mastery (Search, PMax, UAC, Display, YouTube) with optional paid social expansion. Fluency in English is required, and familiarity with regional regulatory constraints is a plus.

Qualifications

• 3+ years of hands-on PPC management, preferably in fintech or regulated services.
• Strong Google Ads expertise across Search, PMax, UAC, Display, and YouTube.
• Fluent English; Asia-region language skills are a plus.

Responsibilities

• Own and optimise Google Ads campaigns across Asia and Australia markets.
• Manage budgets, pacing, and reallocations to hit ROAS and CPA targets.
• Run structured A/B tests and report outcomes with before/after insights.
• Collaborate with regional marketing and compliance teams.
• Liaise with platform reps on features, budgets, and escalations.
• Monitor iOS attribution and regulatory constraints during planning.

Skills

PPC management

Google Ads

Budget management

A/B testing

English proficiency

Paid social platforms

Regulatory awareness

Regional market adaptation

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

Snapchat Ads Manager

Mobile attribution platforms

Job description

• Capital.com is hiring a UA Manager (PPC) to own paid acquisition performance across our Asia and Australia markets
• You’ll join a team of regional specialists with day-to-day accountability for campaign performance, budget efficiency, and growth against regional revenue and ROAS targets
• This is a hands-on, individual-contributor role: you will manage live campaigns directly, not oversee an agency at arm’s length
• Google Ads is the core of the role; paid social experience is a valuable bonus but not a requirement
• Own and optimise Google Ads (Search, PMax, UAC, Display, YouTube) campaigns across Asia and Australia markets - this is the primary focus of the role
• Where capacity and skillset allow, extend into paid social (Meta, TikTok, Snapchat) to support the broader regional media mix
• Manage budget pacing and reallocation across markets and channels within your regions
• Deliver against regional KPI targets: ROAS and CPA per first-time deposit
• Run structured A/B tests on creative, bidding strategy, and audience targeting; report results with clear before/after evidence
• Monitor and account for iOS attribution limitations (ATT/SKAD), PMax’s lack of placement-level visibility, and regional regulatory constraints (e.g. licensing regimes across Asia markets) when planning campaigns
• Localise campaign strategy to market nuance: language, competitive landscape, regulatory regime (e.g. ASIC in Australia; varied licensing across Asia markets), and payment/funding behaviour
• Partner with regional marketing and compliance stakeholders on creative sign-off and go-to-market timing
• Liaise directly with Google (and, where relevant, Meta/TikTok/Snapchat) account teams on platform features, budget commitments, and escalations
• Maintain a weekly reporting cadence on spend, revenue, ROAS, and CPA for your regions, flagging anomalies before they show up in monthly numbers

Benefits

• Private health insurance
• Option to work abroad (up to 30 days a year)
• Volunteering days
• Hybrid working (where applicable)
• Referral bonuses
• Exciting social events
• Development and training support
• Performance-based bonuses

Experience working within a regulated advertising environment (financial promotions rules, regional ad standards bodies) is a plus; willingness to learn the company’s compliance doctrine is a requirementComfort operating across multiple markets and currencies simultaneously; prior exposure to APAC or ANZ paid media specifically is a strong plusWorking knowledge of mobile attribution constraints (iOS ATT/SKAD, modelled vs deterministic conversion data)Direct, deep platform experience in Google Ads (Search, PMax, UAC) - this is the core requirementAnalytical fluency: able to read a performance dashboard and turn it into a budget or bidding decision without hand-holding3+ years of hands-on PPC management, with fintech, trading, or regulated financial services experience required. You understand compliance-driven creative constraints, deposit-based KPIs, and CFD/trading audience behaviour - this is not transferable from a generic e-commerce or app-growth background without a steep ramp-upPaid social platform experience (Meta, TikTok, Snapchat Ads Manager) is a strong bonus, not a requirementFluent written and verbal English; additional Asia-region language skills (Mandarin, Vietnamese, Bahasa) are a plus but not required