user acquisition manager for web campaigns

Flo; Warszawa; Hybrid; PLN 235,000 - 284,000; Full time

Benefits offered by this job

Hybrid work

Sabbatical leave

Performance incentive scheme

Wellbeing perks

Job summary

Flo ищет специалиста по перфоманс-маркетингу с опытом масштабирования привлечения пользователей в условиях высокой динамики. Вы будете курировать кампании на Meta, Google, TikTok и Snapchat, строить тестовые рамки, оптимизировать структуру аккаунтов и поощрять быстрые эксперименты для достижения ROAS.

Основной фокус — анализ данных, прогнозирование и взаимодействие с командами аналитики, креатива и MarTech. Предлагаем гибридный режим работы, конкурентное вознаграждение и дополнительные бенефиты.

Qualifications

• 5+ лет опыта в перфоманс-маркетинге, желательно в быстром росте.
• Опыт управления крупными кампаниями в Meta/Google Ads, умение оптимизировать ROAS/CPA/LTV.
• Навыки анализа данных и построения отчетности, владение BI-инструментами.
• Умение тестировать гипотезы, работать в кросс-функциональных командах.

Responsibilities

• Планирование, выполнение и масштабирование веб-аквизиций через Meta, Google, TikTok и Snapchat.
• Управление стратегией привлечения пользователей и KPI; настройка биллинга и сегментации.
• Лидерство в тестировании креативов и создание масштабируемых систем оценки результатов.
• Анализ LTV, монетизации и веб-воронок; подготовка рекомендаций.

Skills

Performance marketing

Campaign optimization

Cross-platform ads

Data-driven decisions

Communication

Tools

Looker

Tableau

PowerBI

SQL

Job description

Описание:

Flo is a health and fitness app focused on female health. It offers an AI-powered, privacy-first, clinically backed digital health experience, with 7M paid subscribers and 80M+ monthly users. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи:

Plan, execute, and scale web user acquisition campaigns across Meta, Google Ads, TikTok, and Snapchat Own user acquisition strategy and KPIs end-to-end Monitor and optimize account structures, bidding models, and audience segmentation across platforms Lead creative testing frameworks and build scalable systems to test creatives, identify winners, and replicate success Drive incremental growth through performance-focused strategy and rapid experimentation Allocate budgets dynamically to maximize ROAS Use AI tools and automation to streamline reporting, creative testing analysis, campaign optimization, and recurring user acquisition workflows Collaborate with analytics, creative, MarTech, and growth teams; guide creative focus, forecast asset delivery, and write technical requirements Analyze LTV, monetization, and web funnels, and investigate changes in performance Generate insights from performance data, surface opportunities, and produce performance reports and strategic recommendations Stay current on industry trends, platform updates, privacy regulations, and AI capabilities relevant to performance marketing Conduct market research and competitor analysis

Требования:

5+ Years of performance marketing experience in user acquisition, ideally in high-growth environments Expert-level experience managing large-scale campaigns across Meta Ads and/or Google Ads, including DemGen/YT Hands-on experience with TikTok Ads and/or Snapchat Ads Proven track record managing significant monthly budgets and optimizing for ROAS, CPA, and LTV Solid understanding of web attribution and experience with tracking and analytics platforms Proficiency in BI tools such as Looker, Tableau, PowerBI, or similar Ability to pull and analyze data using SQL and/or advanced Excel or Google Sheets Practical experience using AI tools to automate or accelerate marketing workflows Strong communication and project management skills, including selling ideas and negotiating priorities cross-functionally Comfortable working through ambiguity and building solutions without an established playbook Direct communication style, willingness to give and receive honest feedback, and readiness to challenge broken processes or incorrect decisions Business-owner mindset, with attention to how user acquisition affects LTV, product retention, and business results Upper-intermediate or advanced English proficiency

Будет плюсом:

Experience in healthtech, wellness, or other strictly regulated verticals

Условия:

Salary range: €4.800–€5.800 EUR gross per month; ranges may vary based on skills and experience Competitive salary and annual reviews Opportunity to participate in Flo’s performance incentive scheme Paid holiday, sick leave, and female health leave Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents Accelerated professional growth through impactful work and learning support Hybrid work model with 3 days per week in the office 5-Week fully paid sabbatical at 5-year Floversary Flo Premium for friends and family, plus health, pension, and wellbeing perks ICA (Independent Contractor Agreement) contract; engagement via an incubator is not available