Senior User Acquisition Manager

Flo Health; Polska; On-site; PLN 220,000 - 293,000; Full time

Benefits offered by this job

Competitive salary

Annual reviews

Performance incentive scheme

Job summary

Flo Health is seeking a Performance Marketing Manager to lead app user acquisition campaigns across Meta platforms (Facebook/Instagram), with expansion to TikTok and Snapchat.

You will optimize account structure, bidding models and audience segments, drive growth through rapid experimentation, and produce regular performance reports in partnership with analytics, creative and social teams.

Qualifications

• 5+ years of performance marketing experience in app user acquisition.
• Expert-level experience managing Meta Ads campaigns at scale, ideally with TikTok/Snapchat
• Proven track record of optimizing campaigns for ROAS, CPA and LTV.
• Strong analytical skills with advanced Excel or Google Sheets.
• Proficiency using MMP tools to measure attribution.

Responsibilities

• Plan, execute, and scale app user acquisition campaigns on Meta (Facebook/Instagram).
• Monitor and optimize account structure, bidding models, and audience segmentation.
• Drive incremental growth through performance-focused campaign strategy and rapid experimentation.
• Collaborate with analytics, creative and social teams to boost paid acquisition.
• Generate insights from performance data and proactively identifying areas of opportunity.
• Stay up to date with industry trends, platform updates, and evolving privacy regulations.
• Producing regular performance reports and contributing to strategic discussions.

Skills

Performance marketing

Meta Ads

TikTok Ads

Snapchat Ads

Excel/Sheets

MMP tools

Looker/Tableau

Tools

Looker

Tableau

Job description

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

What You’ll Be Doing:

• Planning, executing, and scaling app user acquisition campaigns on Meta (Facebook/Instagram), with performance across other paid social channels (TikTok, Snapchat) a plus
• Monitoring and optimizing account structure, bidding models, and audience segmentation
• Driving incremental growth through performance-focused campaign strategy and rapid experimentation
• Collaborating with analytics, creative and social teams to boost paid acquisition
• Generating insights from performance data and proactively identifying areas of opportunity
• Staying up to date with industry trends, platform updates, and evolving privacy regulations
• Producing regular performance reports and contributing to strategic discussions

Must have:

• 5+ years of performance marketing experience in app user acquisition, preferably in high-growth environments
• Expert-level experience managing Meta Ads (Facebook/Instagram) campaigns at scale, ideally with additional experience in TikTok Ads or Snapchat
• Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV
• Strong analytical skills, including advanced Excel or Google Sheets capabilities
• Solid understanding of app attribution and proficiency using MMP tools
• Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data
• Strong communication and project management skills, with the ability to work cross-functionally
• Upper-intermediate or advanced proficiency in English
• Ability to conduct market research and competitors analysis

Nice to have:

• Experience with Google Ads and video networks
• Experience in web2app user acquisition
• Experience in Health Tech, FinTech, or other regulated industries
• Experience with automation tools and scripts for campaign management
• Familiarity with GDPR, CCPA etc.

Salary range from €4500-€6000 based on experience #LI-DL1 4500 #LI-DL1

What you’ll get

We support impact with meaningful reward. Here’s what that looks like: Competitive salary and annual reviews Opportunity to participate in Flo’s performance incentive scheme Paid…