User Acquisition Manager

Joyteractive Limited; Warszawa; Remote; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Paid personal days

Flexible holidays

Job summary

Joyteractive Limited, a leading mobile game developer and publisher, is seeking a User Acquisition Manager with proven success in games. You will oversee campaigns from setup to analysis, focusing on profitable paid traffic and key metrics like ARPU, LTV, and CPI.

Proficiency in Google Ads and Meta is essential, with strong testing of creatives. You should have 2+ years in mobile gaming UA, experience scaling campaigns, and fluency in Russian to collaborate across teams and markets.

Qualifications

• 2+ years in mobile gaming UA
• Experience managing paid traffic profitably
• Strong understanding of ARPU, Retention, LTV, eCPM, CPI dynamics
• Hands-on work with Google Ads, Meta; main priority
• Experience running and scaling creatives via systematic testing
• Russian fluent

Responsibilities

• Operational management of campaigns, funnel calculation, technical setup of campaigns
• Analysis of the effectiveness of advertising campaigns

Skills

Mobile UA

Paid traffic

Campaign analysis

ARPU/LTV/eCPM

Ad network optimization

Russian language

Tools

Google Ads

Meta Ads

Video networks

Job description

We are Joyteractive - a leading mobile game developer and publisher specializing in the captivating world of puzzle games. Today, our team boasts 70+ rock star professionals, and we're on the lookout for talented individuals to help us dominate the world of puzzles!

Our flagship game, Cryptogram: Word Brain Puzzle, consistently ranks in the top word puzzle games in the US:
1 in the Cryptogram niche by downloads
3 in Word Games

We're on the hunt for a skilled User Acquisition Manager with previous successful experience in games.

For what tasks?

• Operational management of campaigns, funnel calculation, technical setup of campaigns
• Analysis of the effectiveness of advertising campaigns

What kind of professional are you looking for?

• 2+ years in mobile gaming UA
• Experience managing paid traffic profitably
• Strong understanding of ARPU, Retention, LTV, eCPM, CPI dynamics
• Hands-on work with: Google Ads, Meta, Video Networks. Google Ads, Meta are the main priority.
• Experience running and scaling creatives via systematic testing
• Russian fluent

Nice to Have

• Experience with ad-monetized word/puzzle games (IAA/Hybrid)
• Long LTV projects (180+ day payback)
• Testing and scaling emerging ad networks

We value ownership, data skepticism, and hypothesis-driven decision making.

Job Benefits:

• 18 business days of compensated day-offs
• 8 paid Personal Days a year + 1 day is added every year
• Flexible Public Holidays policy
• 100% Sick Leave compensation
• Payment for wear and tear on equipment while using a personal computer
• Remote work