Trade Marketing Manager
Sandoz
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Job summary
Sandoz in Warsaw, Poland, is seeking a Trade Marketing Manager to translate brand strategies into channel activation plans across pharmacy and retail. You will collaborate with Sales, Marketing, Supply Chain and external partners to drive growth and ensure excellence in execution.
You will develop and implement annual trade marketing plans, monitor KPIs, manage multiple projects, and optimize POS materials, promotions, and in-store campaigns while maintaining strong brand presence.
Qualifications
- University degree or equivalent in Science, Marketing or Business.
- 3+ years of trade marketing and/or sales experience in pharma industry
- Polish language - advanced
- English language (min B1)
- Very good commercial and analytical skills
- Experience in execution of trade marketing initiatives and product launches
- Ability to manage multiple projects and stakeholders simultaneously
- Strong communication & presentation skills
- Experience working cross-functionally with Sales and Marketing teams
- Proficiency in market data analysis and business planning tools
Responsibilities
- Ensure compliance with GxP, corporate policies, local legal requirements, and confidentiality standards and support the promotion of ethical business conduct and compliance awareness.
- Ensure appropriate reporting of adverse events in line with Sandoz guidelines.
- Contribute to the development and implementation of annual trade marketing plans aligned with objectives.
- Monitor channel performance KPIs, including distribution, visibility, and effectiveness of trade activations and identify business opportunities based on market insights, customer feedback, shopper trends, and sales performance.
- Support the adaptation of brand strategies into channel-specific activation plans and track performance of activities and improvements where needed.
- Develop understanding of shopper behavior and channel dynamics through market data analysis and collaboration with internal teams.
- Support customer-focused planning and manage the execution of trade marketing programs, including POS materials, promotions, in-store visibility initiatives, and retail campaigns.
- Ensure strong brand presence across pharmacy and retail channels.
- Support NPI launch preparation and execution by ensuring channel readiness and effective shopper activation.
- Coordinate launch-related trade marketing activities according to agreed priorities and timelines, in collaboration with internal teams.
- Partner closely with Marketing, Sales, Supply Chain, Finance, Medical, external agencies, retailers, pharmacy chains, and wholesalers and secure high quality of their services.
- Provide input into demand planning through visibility of promotional activities and channel trends, support process improvements.
Skills
Education
Tools
Job description
Sandoz is going through an exciting and transformative period as a global leader and pioneering provider of sustainable Biosimilar and Generic medicines. By creating a new and ambitious path, it will provide a unique opportunity for us all, both professionally and personally.
As Trade Marketing Manager you will develop and execute trade marketing initiatives across retail and pharmacy channels to support brand performance and commercial objectives.
You will be responsible for translating brand strategies into effective customer and shopper activation plans, ensuring excellence in execution and strong collaboration with Sales, Marketing, and external partners to drive sustainable growth.
Join us, the future is ours to shape!
Ensure compliance with GxP, corporate policies, local legal requirements, and confidentiality standards and support the promotion of ethical business conduct and compliance awareness.
Ensure appropriate reporting of adverse events in line with Sandoz guidelines.
Contribute to the development and implementation of annual trade marketing plans aligned with objectives.
Monitor channel performance KPIs, including distribution, visibility, and effectiveness of trade activations and identify business opportunities based on market insights, customer feedback, shopper trends, and sales performance.
Support the adaptation of brand strategies into channel-specific activation plans and track performance of activities and improvements where needed.
Develop understanding of shopper behavior and channel dynamics through market data analysis and collaboration with internal teams.
Support customer-focused planning and manage the execution of trade marketing programs, including POS materials, promotions, in-store visibility initiatives, and retail campaigns.
Ensure strong brand presence across pharmacy and retail channels.
Support NPI launch preparation and execution by ensuring channel readiness and effective shopper activation.
Coordinate launch-related trade marketing activities according to agreed priorities and timelines, in collaboration with internal teams.
Partner closely with Marketing, Sales, Supply Chain, Finance, Medical, external agencies, retailers, pharmacy chains, and wholesalers and secure high quality of their services.
Provide input into demand planning through visibility of promotional activities and channel trends, support process improvements.
University degree or equivalent in Science, Marketing or Business
3+ years of trade marketing and/or sales experience in pharma industry
Polish language - advanced
English language (min B1)
Very good commercial and analytical skills
Experience in execution of trade marketing initiatives and product launches
Ability to manage multiple projects and stakeholders simultaneously
Strong communication & presentation skills
Experience working cross-functionally with Sales and Marketing teams
Proficiency in market data analysis and business planning tools
Sandoz compensation is determined by job level, qualifications, niche skills, experience, and location within company salary ranges. Fully proficient and highly effective employees can expect a starting salary around market median, with those new to the level or with less functional depth at the lower end of the range and those with sustained superior or niche skills towards the higher end of the range. Internal equity and external market data inform our range placement. Annual salary reviews consider performance outcomes, market alignment, and business needs.
Warsaw, Poland
hybrid - min. 2 days of on-site office work
gross/zł 13 875- 25 758
- Annual performance-based bonus: 15%
-company car (or car allowance 2 900 zł gross );
-employee share program;
Lunch card worth 450 zł per month
Laptop,
Medical care
Life Insurance
Retirement plan
Multisport or Kultura + card (co-financed by the employee)
Additional 2 days off
Language learning platform
monthly
40h
Fixed-term contract
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Generic and Biosimilar medicines are the backbone of the global medicines industry. Sandoz, a leader in this sector, provided more than 900 million patient treatments across 100+ countries in 2024 and while we are proud of this achievement, we have an ambition to do more!
With investments in new development capabilities, production sites, new acquisitions, and partnerships, we have the opportunity to shape the future of Sandoz and help more patients gain access to low-cost, high-quality medicines, sustainably.
Join us!
#Sandoz
Brand Marketing, Category Management, Customer Marketing, Customer Service, Key Account Management, Marketing Plans, Media Campaigns, Merchandising, Promotion Marketing, Return on Investment (ROI), Sales, Strategic Sourcing
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