Strategic Social Media & Content Marketing VA

Virtual Colleague; Polska; Hybrid; PLN 109,000 - 196,000; Part time

Job summary

Virtual Colleague seeks a strategic Social Media & Content Marketing Virtual Assistant to manage content initiatives across LinkedIn, Instagram and YouTube. The role goes beyond routine management, requiring independent execution aligned with business goals.

The VA will plan content, create engaging materials, edit videos, schedule postings and monitor performance to strengthen the client’s online presence and lead generation.

Qualifications

• Proven experience in social media management and digital content marketing.
• Strong understanding of LinkedIn, Instagram and YouTube.
• Ability to plan and execute content calendars independently.
• Knowledge of content marketing principles and lead-generation strategies.
• Ability to communicate strategically to support business growth.
• Experience creating professional social media graphics and video content.

Responsibilities

• Develop and recommend a strategic social media content plan aligned with business objectives.
• Create structured weekly and monthly content calendars.
• Recommend what content to publish, on which platform and when.
• Establish content themes, formats, messaging and communication approaches.
• Suggest ways to engage the target audience and prospective customers.
• Plan and develop professional LinkedIn content and thought-leadership posts.
• Create content for Instagram and YouTube and optimize for each platform.
• Maintain brand messaging consistency across platforms and formats.
• Monitor content performance and provide regular updates and recommendations.
• Manage content scheduling and publishing across LinkedIn, Instagram and YouTube.

Skills

Social media management

LinkedIn

Instagram

YouTube

Content strategy

Copywriting

Video editing

Graphic design

Strategic thinking

Communication

Tools

Meta Business Suite

LinkedIn

YouTube Studio

CapCut

Adobe Illustrator

Google Workspace

Trello

Asana

Job description

Virtual Colleague seeks a strategic Social Media & Content Marketing Virtual Assistant to manage content initiatives across LinkedIn, Instagram and YouTube. The role goes beyond routine management, requiring independent execution aligned with business goals.

The VA will plan content, create engaging materials, edit videos, schedule postings and monitor performance to strengthen the client’s online presence and lead generation.