Part-Time Lead Generation/Social Media VA

Easy Outsource; Poland; On-site; PLN 30,000 - 50,000; Full time

Job summary

A dynamic outsourcing firm in Poland is seeking a proactive Lead Generation / Social Media Virtual Assistant to support its Sales and Digital Marketing team. The ideal candidate will have experience in cold outreach, social media management, and influencer recruitment. Responsibilities include sourcing and managing influencer partnerships to enhance brand visibility. Strong organizational, communication, and coordination skills are essential for executing campaigns and ensuring client satisfaction. You'll play a pivotal role in enhancing the company's digital presence and managing influencer collaborations.

Qualifications

• Proven experience in cold outreach or lead generation.
• Background in social media management, especially on Instagram, TikTok, or YouTube.
• Strong interpersonal and coordination skills to communicate effectively.

Responsibilities

• Conduct cold outreach to potential influencers and collaborators.
• Source and recruit influencer talent matching campaign goals.
• Manage and grow the company's social media presence.

Skills

Cold outreach

Social media management

Influencer recruitment

Coordination skills

Communication skills

Organization

Tools

CRM tools

Spreadsheets

Social media platforms

Job description

We’re seeking a proactive and creative Lead Generation / Social Media Virtual Assistant to support our Sales and Digital Marketing team. The ideal candidate has hands‑on experience in cold outreach, social media management, and recruitment or influencer sourcing.

In this role, you’ll help identify, engage, and manage influencer partnerships that drive brand visibility and campaign success. You’ll receive detailed client briefs outlining the type of influencers needed and use our SOPs and training materials to recruit the right talent for collaborations. Strong coordination and communication skills are essential, as you’ll also manage the arrival and fulfillment of deliverables based on campaign agreements to ensure smooth execution and client satisfaction.

Key Responsibilities

• Conduct cold outreach to potential influencers, partners, and collaborators.
• Source and recruit influencer talent that matches campaign goals and brand messaging.
• Review client briefs and follow SOPs and training guides to identify and recruit ideal influencer matches.
• Coordinate and set up collaboration campaigns, ensuring all deliverables are completed and submitted on time.
• Communicate with influencers and clients to manage deliverable timelines and campaign updates.
• Manage and grow the company’s social media presence, including posting, engagement, and content coordination.
• Maintain and update tracking sheets, communication logs, and campaign deliverables.
• Provide regular progress reports and updates to the client or marketing team.

Qualifications

• Proven experience in cold outreach, lead generation, or influencer recruitment.
• Background in social media management (Instagram, TikTok, YouTube, or similar platforms).
• Strong interpersonal and coordination skills — comfortable communicating with influencers and clients.
• Excellent written and verbal communication skills.
• Highly organized, detail‑oriented, and able to manage multiple campaigns simultaneously.
• Tech‑savvy and comfortable using CRM tools, spreadsheets, and social media platforms.
• Experience in digital marketing or influencer campaign management is a plus.