Strategic GovTech Product Marketing Manager

FreeBalance Inc.; Kraków; Hybrid; PLN 120,000 - 180,000; Full time

Job summary

FreeBalance is seeking a Product Marketing Manager to shape market positioning of its public financial management software for government buyers and development institutions. The role blends strategic messaging with sales enablement, content development, and cross-functional collaboration to support major tenders and country wins.

You will translate complex domain knowledge into credible external assets and partner with product, sales, and strategy teams to accelerate growth and improve market

Qualifications

• 5-8+ years in product marketing, B2B marketing, or related fields.
• Ability to translate complex content into clear market narratives.
• Experience building sales enablement tools for long, document-driven sales cycles.
• Exceptional writing and editing skills; native or near-native English.
• Proven cross-functional collaboration with product, sales, and executives.

Responsibilities

• Own external product positioning and core messaging across the FreeBalance suite.
• Translate positioning into buyer-specific narratives for each buyer type.
• Develop a modular pitch framework by buyer persona.
• Map government buyer journey and align messaging to each stage.
• Build competitive talk tracks and battle cards for pre-sales.
• Create concise collateral by product domain and region.
• Collaborate with VP PFM/Pre-Sales and Strategy & Innovation on tools in deals.

Skills

Product marketing

B2B marketing

Pre-sales

Strategic communications

English writing

Cross-functional

Tools

CMS platforms

AI writing tools

Job description

FreeBalance is seeking a Product Marketing Manager to shape market positioning of its public financial management software for government buyers and development institutions. The role blends strategic messaging with sales enablement, content development, and cross-functional collaboration to support major tenders and country wins.

You will translate complex domain knowledge into credible external assets and partner with product, sales, and strategy teams to accelerate growth and improve market