Marketing Communications Specialist

FreeBalance; Kraków; On-site; PLN 50,000 - 70,000; Full time

Job summary

FreeBalance is seeking a Content & Communications Specialist in Kraków, Poland. This role focuses on creating compelling messaging across various platforms, translating complex public financial management concepts into clear content, and ensuring brand consistency. Ideal candidates should possess 3–5 years of experience in content marketing or journalism, excellent writing skills, and familiarity with CMS tools. FreeBalance promotes diversity and inclusion in their workforce and encourages applications from all qualified candidates.

Qualifications

• 3–5+ years in content marketing, communications, or journalism.
• Native or near-native English writing and editing skills.
• Strong understanding of public financial management concepts.

Responsibilities

• Develop high-quality content such as case studies and brochures.
• Align corporate messaging and positioning with the marketing team.
• Support internal communications strategy including newsletters.
• Create event-related content like presentations and collateral.

Skills

Content marketing

Exceptional writing and editing skills

Experience developing sales and marketing collateral

Ability to simplify complex subject matter

Strong attention to detail

Familiarity with CMS platforms

Experience in B2B environments

Tools

WordPress

Canva

Adobe Creative Suite

Job description

FreeBalance is seeking a Content & Communications Specialist who is responsible for developing clear, compelling, and consistent messaging across all FreeBalance communications. This role translates complex public financial management (PFM) concepts into accessible content that supports brand positioning, thought leadership, and sales engagement. This role also leads messaging alignment, internal communications, and content-driven support for campaigns and events.

Main Responsibilities

Content Development & Sales Support

• Write and develop high-quality content including case studies, whitepapers, presentations, brochures, and website copy
• Create and adapt regional sales and marketing collateral aligned to global messaging
• Translate technical and policy-heavy material into clear, engaging narratives

Messaging & Positioning

• Work with the corporate marketing team to ensure alignment on core messaging and positioning
• Ensure consistency of tone, voice, and narrative across all materials
• Support brand messaging and storytelling across regions

Thought Leadership & Campaign Content

• Develop content aligned to GovTech, digital transformation, and public financial management
• Draft social media content (primarily LinkedIn) aligned to campaigns

Internal Communications

• Support internal communications strategy, including newsletters and executive messaging
• Ensure clarity and consistency across internal communications

Event Content & Support

• Develop event-related content (presentations, speaking notes, collateral)
• Support messaging for events, media engagement, and announcements

Editorial & Brand Governance

• Ensure proper use of FreeBalance brand, messaging, and assets
• Proofread and edit content across the organization

Qualifications

• 3–5+ years in content marketing, communications, or journalism
• Exceptional writing and editing skills (native or near-native English)
• Experience developing sales and marketing collateral
• Ability to simplify complex subject matter
• Strong attention to detail and editorial judgment
• Experience in B2B, public sector, or technology environments preferred
• Familiarity with CMS platforms (e.g., WordPress), design tools (e.g., Canva or Adobe Creative Suite), and AI-assisted writing tools

Impact

• Strengthens global messaging consistency and positioning
• Improves quality and effectiveness of sales and marketing materials
• Enables stronger thought leadership and event presence
• Willingness to travel internationally
• Excellent written and verbal communication skills in English are required

FreeBalance helps governments around the world leverage robust Government Resource Planning (GRP) technology to accelerate country growth. FreeBalance software solutions for public financial and human resource management support reform and modernization to improve governance, transparency and accountability. Good governance is required to improve development results.

FreeBalance is an inclusive employer dedicated to building a diverse workforce to increase the representation of the designated groups based on each country’s legislation. We encourage applications from all qualified candidates and will accommodate applicants’s needs under the respective labour law throughout all stages of the recruitment process.