GovTech Product Marketing Lead

FreeBalance; Kraków; On-site; PLN 180,000 - 240,000; Full time

Job summary

FreeBalance is seeking a Product Marketing Manager to shape how its public financial management software is positioned for government buyers and development finance institutions. The role requires fluency or rapid absorption of domain knowledge in public financial management or govtech.

You will own external positioning, craft buyer-focused narratives, and enable the pre-sales team with tools and assets across regions.

Qualifications

• 5-8+ years in product marketing or related field.
• Ability to translate complex technical or policy content into clear, compelling market-facing narratives
• Experience building sales enablement tools for long, document-driven sales cycles
• Exceptional writing and editing skills; native or near-native English
• Proven ability to work across functions and synthesise input from product, sales, and executive stakeholders

Responsibilities

• Own external product positioning and core messaging across the FreeBalance suite, ensuring consistency of tone, voice, and narrative
• Translate internal positioning frameworks into outcome-focused narratives tailored to each buyer type: Finance Minister, Accountant General, and technical evaluators
• Develop and maintain a modular pitch framework by buyer persona
• Map the government buyer journey from problem-aware to vendor evaluation, and ensure messaging supports each stage
• Build and maintain competitive talk tracks and battle cards that the pre-sales team will use in live engagements
• Develop concise leave-behind collateral by product domain and region, aligned with how FreeBalance sells as a long-term reform partner
• Work closely with the VP PFM/Pre-Sales and Strategy & Innovation to embed sales tools into active deal support
• Package customer success and third-party validation material into reusable, market-facing formats
• Develop market-facing content for new product domains as FreeBalance enters new areas of the public financial management market
• Activate existing customer stories and proof points that are currently held internally but not packaged for external use
• Own product launch execution for new module releases, country wins, and major announcements
• Participate in monthly positioning syncs with Strategy & Innovation, and contribute to quarterly win/loss reviews
• Brief the Content & Digital Specialist on campaign content, website updates, and event materials

Skills

Product marketing

B2B marketing

Pre-sales

Strategic comms

International development

Strong writing

Cross-functional work

Tools

CMS platforms

AI-assisted writing

Job description

FreeBalance is seeking a Product Marketing Manager to shape how its public financial management software is positioned for government buyers and development finance institutions. The role requires fluency or rapid absorption of domain knowledge in public financial management or govtech.

You will own external positioning, craft buyer-focused narratives, and enable the pre-sales team with tools and assets across regions.