Social Media & Commerce Manager

TheSoul Group; Polska; On-site; PLN 211,000 - 297,000; Full time

Job summary

A global digital media company is seeking an experienced specialist to manage social commerce and media for consumer brands. This role involves overseeing social shops, driving content production, and managing influencer collaborations to enhance brand awareness and sales. The ideal candidate has a proven track record in social commerce and strong analytical skills. Benefits include a competitive salary and a project-based partnership for one year with growth opportunities.

Benefits

Competitive salary package

Opportunity to lead a major social commerce initiative

Growth opportunities within social commerce ecosystem

Qualifications

• Experience in managing social commerce and social media for consumer brands.
• Strong analytical and reporting skills.
• Ability to manage community interactions and moderation.

Responsibilities

• Oversee social shops and drive content production.
• Manage paid campaigns focused on growth and conversions.
• Deliver weekly and monthly performance reports across platforms.

Skills

Proven experience in social commerce for consumer brands

Hands-on experience managing Meta Shops

Experience managing brand channels across Meta

Ability to re-edit short-form video

Proficiency with paid ads

Experience working with influencers

Strong analytical mindset

Excellent communication skills

Job description

TheSoul Group is a global digital media company and one of the world’s leading creators hub of social‑first content. As part of TheSoul Media division, we work with external partners and brands, helping them achieve their goals through content creation, social media growth, digital marketing, and full‑scale social commerce activation.

Role Overview

This role is designed for an experienced specialist with a proven track record of managing social commerce and social media for consumer brands. You will oversee social shops, drive content production, manage influencers, run paid campaigns, and deliver measurable growth. Your core mission: grow the brand’s social presence with a strong focus on awareness, conversion impact, and sales.

What You’ll Do

Social Commerce & Shop Operations

• Manage and optimize Meta Shops, TikTok Shop, and YouTube Shopping
• Maintain catalogs, product feeds, product tagging, and integrations
• Ensure accurate product tagging in Static posts, Stories, Reels, TikToks, and Shorts
• Improve storefront presentation, product listings, and sales conversion pathways

Social Media Management

• Plan, produce, and publish static content across Meta, TikTok, and YouTube
• Publish short‑form videos across Meta, TikTok, and YouTube
• Own the content calendar and ensure consistent brand identity
• Write captions, apply product tags, integrate UGC, and work with trends
• Manage community interactions and basic moderation

Influencer Marketing

• Source and evaluate creators for UGC, paid collaborations, and partnership content
• Handle outreach, negotiation, briefing, content deliverables, and deadlines
• Track influencer performance and sales attribution

Paid Media

• Launch, manage, and optimize paid ads on Meta, TikTok, and YouTube
• Work toward performance KPIs: ROAS, CPA, CTR, conversions, sales
• Provide insights for creative improvements based on data

Analytics & Reporting

• Deliver weekly and monthly performance reports across all platforms and initiatives
• Analyze growth, engagement, reach, conversions, CTR, sales, and ROAS
• Prepare insights and strategic recommendations for the brand

Requirements

• Proven experience in social commerce for consumer brands
• Hands‑on experience managing Meta Shops, TikTok Shop, and YouTube Shop
• Experience managing brand channels across Meta, TikTok, and YouTube
• Ability to re‑edit short‑form video and produce static content from scratch
• Proficiency with paid ads across four target platforms
• Experience working with influencers and UGC creators
• Strong analytical mindset and structured reporting skills
• Commercial thinking focused on sales, conversions, and performance impact
• Excellent communication and cross‑functional collaboration skills

Benefits

• Competitive salary package
• Opportunity to lead a major social commerce initiative for a global U.S. brand
• A project‑based partnership of 1 year with the possibility of long‑term continuation
• Close collaboration with Creative, Video, Design, and Brand Partnerships teams
• Fast‑paced, innovative environment with direct impact on performance results
• Growth opportunities within TheSoul Group’s expanding social commerce ecosystem