SEO Team Lead

SOFTSWISS; Warszawa; On-site; PLN 150,000 - 230,000; Full time

Benefits offered by this job

Private health insurance

Sports benefits

Mental Health Program

Free English lessons (online)

Local language courses

Paid time off

Maternity leave support

Referral program rewards

Upskilling and conferences

Job summary

SOFTSWISS is hiring an SEO Team Lead to manage a team of SEO Specialists and Link Builders, driving organic growth and overseeing KPI performance. You will coordinate reporting and oversee technical health across company websites, while leading sprint planning and cross-functional SEO initiatives.

The role requires 5+ years in SEO with leadership exposure, strong analytics, and hands-on use of top SEO tools.

Qualifications

• Minimum 5 years in SEO with up to 2 years in team leadership.
• Strong understanding of SEO and SEM principles.
• Proven project management skills and ability to plan workloads.
• Excellent analytical and problem-solving abilities.
• Hands-on experience with SEO tools: Semrush, Ahrefs, SE Ranking.
• Experience with Jira, Asana, or Trello for project tracking.
• Familiarity with GA4, Looker, and Google Search Console.
• Basic knowledge of Google Ads and HTML.

Responsibilities

• Lead a team of SEO Specialists and Link Builders to plan workloads and deliver quality work.
• Participate in sprint planning and assign tasks across research, link building, web development, and copywriting.
• Coordinate SEO reporting and KPI tracking for the team and Head of Content Marketing.
• Regularly audit websites to maintain technical health and rankings.
• Monitor keyword rankings and take actions to improve visibility.
• Analyze competitors and share insights with stakeholders.
• Track Google algorithm updates and inform the team with risks and actions.
• Lead bi-weekly SEO Sync with CMT, DMT, and R&A teams.
• Contribute to ad hoc SEO research and projects and participate in hiring/onboarding.

Skills

SEO

Team management

Project management

Analytics

Strategic thinking

Communication

English proficiency

Tools

Semrush

Ahrefs

SE Ranking

Jira

Asana

Trello

GA4

Looker

Google Search Console

Google Ads

HTML

Job description

Overview:

SOFTSWISS is looking for SEO Team Lead to manage a team of SEO Specialists and Link Builders, drive the SEO function forward, oversee key performance indicators, and ensure sustainable growth in organic search visibility.

Key responsibilities:

• Manage a team of SEO Specialists and Link Builders: plan workloads, delegate tasks, track progress, and ensure high-quality execution




• Participate in weekly sprint planning and assign tasks related to research, link building, web development, copywriting, and other SEO activities




• Coordinate SEO reporting and KPI tracking for the team and the Head of Content Marketing




• Regularly review, crawl, and audit company websites to maintain their technical health




• Monitor target keyword rankings and take action to maintain and improve search visibility




• Analyze competitor websites and share relevant insights with stakeholders




• Monitor major Google algorithm updates and keep the team informed about upcoming changes, risks, and action plans




• Lead the bi-weekly SEO Sync with the CMT, DMT, and R&A teams




• Participate in ad hoc research initiatives and special SEO projects




• Participate in the hiring and onboarding of new SEO Team members




• Improve team processes, cross-functional collaboration, and the overall effectiveness of SEO operations

Required Experience:

• 5+ years of experience in SEO, up to 2 years of experience managing an SEO team




• Strong understanding of SEO and SEM principles




• Intermediate to advanced project management skills




• Strong analytical and problem-solving skills




• Hands-on experience with SEO tools such as Semrush, Ahrefs, SE Ranking or similar platforms




• Experience with project management tools such as Jira, Asana, Trello, or similar




• Experience with analytics and search tools, including GA4, Looker, and Google Search Console




• Basic knowledge of Google Ads and HTML




• Confident use of Google Workspace, including email and writing tools




• Knowledge of ChatGPT and Generative Search Experience principles is a plus




• English proficiency at B1 level or higher

Nice to have:

• Relevant SEO certification




• Knowledge of additional languages: Spanish, Portuguese




• Experience working with WordPress.

Our Benefits:

• Private health insurance




• Sports benefits




• Comprehensive Mental Health Program




• Free English lessons (online)




• Local language courses




• Paid time off




• Maternity leave support




• Referral program rewards




• Upskilling, internal workshops, and participation in professional conferences and corporate events