SEO Specialist

RM Staffing B.V.; Katowice; On-site; PLN 120,000 - 180,000; Full time

Job summary

A recruitment agency in Poland seeks a skilled SEO Specialist to enhance website visibility and drive organic traffic. The role involves developing SEO strategies, conducting keyword research, optimizing website content, and managing technical aspects of SEO. The ideal candidate has 2–5 years of SEO experience, proficiency with tools like Google Analytics and SEMrush, and strong analytical skills. This presents an excellent opportunity to join a dynamic marketing team.

Qualifications

• 2–5 years of experience in SEO (agency or in-house).
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4.
• Experience with CMS platforms like WordPress, Webflow, Shopify, or others.
• Knowledge of HTML/CSS and technical SEO principles.

Responsibilities

• Develop, implement, and manage comprehensive SEO strategies.
• Conduct competitive analysis to identify gaps and opportunities.
• Plan and execute keyword research and mapping.
• Optimize website content, meta tags, headers, internal linking, and images.
• Monitor site architecture for crawlability and indexability.
• Develop and manage link-building campaigns.
• Conduct regular technical audits and troubleshoot issues.
• Use tools to monitor performance and provide monthly reports.

Skills

Search engine algorithms understanding

Analytical skills

Problem-solving skills

Communication skills

Project management

Tools

Google Analytics

SEMrush

Ahrefs

Screaming Frog

Google Search Console

Job description

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We are seeking a skilled and data-driven SEO Specialist to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.

Key Responsibilities

Develop, implement, and manage comprehensive SEO strategies that align with business goals.

Conduct competitive analysis to identify gaps and opportunities in search.

Plan and execute keyword research and mapping to targeted landing pages.

2. On-Page Optimization

Optimize website content, meta tags, headers, internal linking, and images.

Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.

Monitor site architecture and ensure crawlability and indexability.

3. Off-Page SEO

Develop and manage link-building campaigns, outreach, and partnerships.

Monitor backlink profile and identify disavow opportunities.

4. Technical SEO

Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.

Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.

5. Analytics & Reporting

Use tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance.

Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.

Provide monthly SEO reports with insights and recommendations.

Must-Haves

2–5 years of experience in SEO (agency or in-house).

Strong understanding of search engine algorithms and ranking factors.

Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).

Experience with CMS platforms like WordPress, Webflow, Shopify, or others.

Knowledge of HTML/CSS and technical SEO principles.

Strong analytical and problem-solving skills.

Excellent communication and project management skills.

Nice-to-Haves

Experience with international SEO or large-scale enterprise websites.

Familiarity with A/B testing tools and CRO practices.