SEO Specialist

RM Staffing B.V.; Bydgoszcz; On-site; PLN 50,000 - 70,000; Full time

Job summary

A staffing agency in Poland is seeking an experienced SEO Specialist to optimize website content and improve search engine visibility. In this role, you will develop and implement on-page and off-page SEO strategies, conduct keyword research, and analyze website performance using tools like Google Analytics and Ahrefs. Strong analytical skills and proficiency in SEO tools are essential for success. This position offers the opportunity to collaborate across marketing and development teams in a dynamic environment.

Qualifications

• 2–5 years of experience in SEO (agency or in-house).
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools like Ahrefs, SEMrush, and Google Search Console.

Responsibilities

• Develop and manage comprehensive SEO strategies.
• Conduct competitive analysis to identify search gaps.
• Plan and execute keyword research to target landing pages.
• Optimize website content and technical elements.

Skills

SEO Strategy Development

Keyword Research

Link Building

Technical SEO

Analytics Tools

Communication Skills

Tools

Ahrefs

SEMrush

Google Analytics

WordPress

Job description

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We are seeking a skilled and data-driven SEO Specialist to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.

Key Responsibilities

Develop, implement, and manage comprehensive SEO strategies that align with business goals.

Conduct competitive analysis to identify gaps and opportunities in search.

Plan and execute keyword research and mapping to targeted landing pages.

2. On-Page Optimization

Optimize website content, meta tags, headers, internal linking, and images.

Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.

Monitor site architecture and ensure crawlability and indexability.

3. Off-Page SEO

Develop and manage link-building campaigns, outreach, and partnerships.

Monitor backlink profile and identify disavow opportunities.

4. Technical SEO

Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.

Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.

5. Analytics & Reporting

Use tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance.

Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.

Provide monthly SEO reports with insights and recommendations.

Must-Haves

2–5 years of experience in SEO (agency or in-house).

Strong understanding of search engine algorithms and ranking factors.

Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).

Experience with CMS platforms like WordPress, Webflow, Shopify, or others.

Knowledge of HTML/CSS and technical SEO principles.

Strong analytical and problem-solving skills.

Excellent communication and project management skills.

Nice-to-Haves

Experience with international SEO or large-scale enterprise websites.

Familiarity with A/B testing tools and CRO practices.