SEO and Web Growth Manager Kraków, Lesser Poland Voivodeship, Poland

Bitpanda GmbH; Kraków; Hybrid; PLN 287,000 - 486,000; Full time

Benefits offered by this job

Hybrid work model

Stock option plan

OpenUP coaching

Extra PTO 3 days 2027

Udemy access

Merchandise

Job summary

Bitpanda Kraków is seeking an experienced SEO Leader to rebuild organic search and growth as a primary channel across the Bitpanda site. You will own technical SEO, content authority, and CRO, guiding an internal team and coordinating with Engineering, Analytics and Creative.

You’ll translate crawl and indexation insights into engineering priorities, set international SEO standards, and drive conversion on high‑intent journeys, reporting to the CGO.

Qualifications

• Own organic search and web growth across multilingual markets.
• Combine technical SEO with content authority and conversion optimisation.
• Lead a small specialist team and set an experimentation cadence.

Responsibilities

• Set the organic and web-growth strategy, roadmap and targets.
• Own technical SEO, site architecture, international search and content-authority standards.
• Own website conversion: landing pages, web-to-app flows and CRO cadence on high-intent journeys.
• Translate crawl, indexation and performance issues into engineering priorities and secure capacity to ship them.
• Lead the SEO team, decide which specialist roles are needed and justify them with evidence.

Skills

Technical SEO

Content authority

Conversion optimisation

Multilingual

Team leadership

Tools

Google Analytics

Job description

Kraków, Lesser Poland Voivodeship, Poland

Who we are

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.

Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!

Your mission

Rebuild organic search and the website as an accountable acquisition and conversion channel for Bitpanda. You inherit a fix roadmap built with an external SEO expert and the mandate to deliver it, own bitpanda.com end to end across technical SEO, content authority and conversion, and decide what specialist team the function needs. You report to the CGO and work directly with Engineering, Analytics and Creative.

What you'll do

• Set the organic and web-growth strategy, roadmap and targets, starting from the existing fix roadmap.
• Own technical SEO, site architecture, international search and content-authority standards across our markets.
• Own website conversion: landing pages, web-to-app flows and a structured CRO cadence on high-intent journeys.
• Translate crawl, indexation and performance issues into engineering priorities, and secure the capacity to ship them.
• Lead the SEO team, decide which specialist roles are needed and justify them with evidence.

Who you are

• You have owned organic search and web growth for a large, multilingual consumer business where organic is a primary channel.
• You combine technical SEO, content authority and conversion optimisation rather than treating them as separate disciplines.
• You can turn crawl, indexation, site architecture and performance issues into clear engineering priorities, and you have won capacity for them in a contested roadmap.
• You have built a disciplined experimentation cadence across landing pages and high-intent journeys.
• You have led a small specialist team. German is not required; experience in DACH markets is a plus.

What’s in it for you

• Flexibility to work where you thrive – Enjoy the freedom of our Hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice.
• Reward for your impact – Receive a competitive total compensation package aligned with Bitpanda’s pay-for-impact policy, including participation in our stock option plan.
• Support for your mental wellbeing – Access confidential coaching, counselling, and mental health resources whenever you need them through OpenUP.
• Time to recharge – On top of your standard annual leave, prioritise your wellbeing in 2027 with 3 additional days of paid time off to rest, reset, and recharge, available once you’ve been with us for 6 months.
• Continuous learning and growth – Grow your skills and stay ahead in your career with unlimited access to Udemy’s library of online courses at your own pace.
• Exclusive perks and rewards – Enjoy discounts, rewards, and perks from partners worldwide across lifestyle, wellness, tech, and travel.
• Support during life milestones – Take advantage of up to 8 additional weeks of gender-neutral new parent leave to welcome and bond with your new addition to the family.
• Fuel and focus on-site – Pandas in Vienna, Bucharest, Barcelona, and Berlin can enjoy free onsite dining, with freshly prepared lunches and snacks to keep you fueled and focused all day long.
• Recognition for your contributions – Celebrate milestones and achievements with recognition and rewards for your Tenure at Bitpanda.
• Show your Bitpanda pride – Access exclusive Bitpanda-branded merchandise and gear to represent.
• Connect and celebrate with your team – Join unforgettable company events, from our Winter Party in Vienna to gatherings worldwide, fostering fun, connection, and celebration

.…and even more location-specific benefits designed to make life at Bitpanda even more rewarding wherever you are.

Above all, you will have the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform.

Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.

* These benefits may be adjusted at Bitpanda’s discretion and do not apply to our internships and exceptions to our Hybrid Working policy apply to teams with shift schedules or for folks whose roles require them to be in-office (think: Workplaces team or IT).

At Bitpanda, we work Hybrid. 3 days onsite, 2 days from home, combining the best of in person collaboration and connection with at home flexibility.

In the Den, it is priority number one for us to provide a safe and inclusive environment for all Pandas - and this includes our hiring process. Part of this process allows you to add your preferred personal pronouns so that the hiring team can address you correctly. Please choose: * Select...