Senior UA Manager

On The Spot Development; Warszawa; On-site; PLN 180,000 - 300,000; Full time

Job summary

On The Spot Development is seeking a Senior UA Manager to own and scale paid acquisition for its mobile portfolio. You will manage substantial daily budgets across Meta, TikTok, Mintegral, AppLovin, Unity and other networks, aiming for profitable growth measured by ROAS.

This hands-on role offers direct impact on revenue with a fast path from idea to live test. Expect close collaboration with Creative, Data and Monetization teams to maximize ad revenue.

Qualifications

• 5+ years of hands-on mobile UA experience.
• Proven track record managing significant budgets on at least two platforms (Meta, TikTok, Mintegral, AppLovin, Unity).
• Deep understanding of ROAS-based bidding (tROAS, CPI/CPE) and cohort-based KPIs.
• Strong analytical skills: Excel/Sheets, BI tools, and MMP data.

Responsibilities

• Plan, launch and optimize mobile UA campaigns across multiple networks.
• Own budgets and hit ROAS targets (D0/D3/D7).
• Scale winners and cut losers based on trends and profitability.
• Build and run a structured testing roadmap for new networks, geos, bidding strategies, audiences and creatives.
• Collaborate with Creative team on briefs and performance analysis.
• Coordinate with Data and Monetization teams to link UA cost with ad revenue.
• Analyze performance in SQL and BI dashboards and preempt issues.
• Manage relationships with network account managers and negotiate terms.
• Report weekly to management on spend, ROAS, learnings and next steps.

Skills

Mobile UA

Budget management

tROAS/CPI bidding

Data analysis

Ownership mindset

English B2

Tools

Excel/Sheets

BI tools

AppsFlyer/Adjust

Job description

We bring startups and disruptive tech companies to the local market, offering engineers the opportunity to work on innovative, high-impact products. Join us and become a member of their R&D team while we take care of employment, HR support, a benefits package, and an enjoyable work environment.

They create and grows mobile apps used by millions worldwide. Their apps are primarily monetized through in-app advertising, so every UA decision is judged on real ad revenue per user, not vanity installs.

About the role

We're looking for a Senior UA Manager to own and scale paid acquisition across our client’s mobile portfolio.

You'll manage significant daily budgets across Meta, TikTok, Mintegral, AppLovin, Unity and other networks, with one clear goal: profitable growth measured by ROAS.

This is a hands‑on role with direct impact on company revenue and a short path from idea to live test.

[01]

Responsibilities

• Plan, launch and optimize mobile UA campaigns across Meta, TikTok, Mintegral, AppLovin, Unity and additional networks (Google App Campaigns, ironSource, Moloco, Liftoff, DSPs)
• Own budgets and hit ROAS targets (D0/D3/D7) by managing tROAS bids, daily caps and budgets at campaign and country level
• Scale winners and cut losers fast, based on trends and total profit, not single-day noise
• Build and run a structured testing roadmap: new networks, geos, bidding strategies, audiences and creatives
• Work closely with the Creative team on briefs, concepts and creative performance analysis
• Partner with Data and Monetization teams to connect UA cost with ad revenue (eCPM, ARPDAU, LTV curves)
• Analyze performance in SQL and BI dashboards, and spot issues before they cost money
• Manage relationships with network account managers and push for betas, better terms and support
• Report weekly to management on spend, ROAS, learnings and next steps

[02]

Requirements

• 5+ years of hands‑on mobile UA experience
• Proven track record managing significant budgets on at least two of: Meta, TikTok, Mintegral, AppLovin, Unity
• Deep understanding of ROAS‑based bidding (tROAS, AEO/VO, CPI/CPE) and cohort‑based KPIs
• Strong analytical skills: comfortable with Excel/Sheets, BI tools, and MMP data (AppsFlyer, Adjust or similar)
• Ownership mindset: you treat the budget like your own money
• English from Upper-Intermediate (B2)

[03]

Nice to have

• Experience in mobile gaming or adtech companies
• Experience growing apps monetized mainly through in‑app ads (IAA) or hybrid models, not only IAP
• Understanding of ad monetization: mediation, eCPM, ARPDAU and how they drive LTV and ROAS
• Hands‑on experience with AppLovin and Mintegral at scale
• SQL skills (Snowflake, BigQuery or similar)
• Experience launching new networks and geos from zero
• Experience with creative testing frameworks and working with creative teams

[04]

At On The Spot, we’re creating a workplace people would want to stay in:

supportive, well‑organized, and fair in terms of conditions and benefits.

We’ll share more about our benefit package during the interviews. In the meantime, you can always check our Glassdoor reviews .

If you want to work from Poland, you need to have a residence permit or another valid document allowing work there. Thank you!