Senior Product Manager - Retention & Monetization

Fitollo; Poland; Remote; PLN 265,000 - 398,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Direct access to founder

Small team

Impactful product

Competitive USD 70k-105k

Job summary

Fitollo, a Polish mobile app for meal planning and calorie tracking, is seeking a Senior Product Manager for retention and monetization. This is a fully remote role with flexible hours, reporting to the founder and collaborating with Growth and Engineering.

You will own activation, retention, and monetization across the subscription lifecycle, design experiments, and align pricing and offers. Strong analytics, product sense, and experience with AppsFlyer/GA4 are highly valued.

Qualifications

• At least 3 years of product management experience.
• Proven experience with a B2C mobile subscription product.
• Hands-on fluency with mobile product analytics and subscription tooling (AppsFlyer, GA4).
• Hands-on experience improving activation, retention, churn, monetization or renewals.
• Strong understanding of funnels, cohorts, experimentation and subscription metrics.
• Experience turning ambiguous business problems into a structured plan and prioritised roadmap.

Responsibilities

• Own activation, retention and monetization across the subscription lifecycle, from onboarding to renewal and win-back.
• Define activated Premium user metrics and set up the key metrics across the lifecycle.
• Analyse funnels, cohorts, churn and LTV with the team and close tracking gaps.
• Talk to users regularly: interviews, cancellation feedback, surveys and app-store reviews.
• Turn findings into a prioritised backlog of hypotheses and experiments across onboarding, pricing, paywalls and win-back.
• Design and evaluate experiments with clear hypotheses, primary and guardrail metrics.
• Connect acquisition sources with downstream activation and customer value.
• Write clear product briefs and work with Design and Engineering from discovery through launch and analysis.
• Guide Growth Manager on priorities and send weekly updates to the founder.

Skills

Product management

B2C mobile subscription

Mobile product analytics

Activation/retention/monetization

Experimentation

Customer research

Roadmapping

Mentoring

English (strong)

Tools

AppsFlyer

GA4

Job description

Senior Product Manager - Retention & Monetization

Location: Remote work with flexible hours within our overlap window

Contract: Full-time, B2B

About Fitollo

Fitollo is a Polish mobile app for personalized meal planning and calorie tracking. Our Premium users receive automatically generated meal plans tailored to their calorie and macronutrient needs.

Fitollo is one of the leading meal-planning apps in Poland, with thousands of paying subscribers. We are preparing for expansion into new markets, and this role will play a key part in getting our retention and monetization ready for it. We are a small, hands-on team working across product, engineering, design and user acquisition.

We are now looking for a Senior Product Manager who will help us move from individual growth experiments to a structured strategy across activation, retention and monetization.

The role

You will own the user journey from onboarding and purchase through first value, continued Premium usage, renewal, cancellation and win-back.

Paywalls, pricing and offers will be part of your scope, but they will not be the whole job. Your primary responsibility will be to understand:

• Do they experience its value quickly enough?
• What prevents them from using their meal plan?
• Why do they cancel or fail to renew?
• Which product changes can materially improve retention and customer lifetime value?

This is a highly hands-on position. You will work directly with data, users and the team, not only manage a roadmap or coordinate delivery. You will also review how we currently run experiments and tracking, and set clear standards for experiment design and data quality.

You will set priorities for activation, retention and monetization together with the founder.

You will report directly to the founder and work closely with our existing Growth Manager, User Acquisition, Design and Engineering.

What you will own

• Own activation, retention and monetization across the subscription lifecycle, from onboarding and purchase to renewal, cancellation and win-back.
• Define what an activated Premium user means and set up the key metrics across the subscription lifecycle.
• Analyse funnels, cohorts, churn and LTV yourself, and close tracking gaps together with the team.
• Talk to users regularly: interviews, cancellation feedback, surveys and app-store reviews.
• Turn findings into a prioritised backlog of hypotheses and experiments across onboarding, meal-plan usage, pricing, paywalls, cancellation flows and win-back.
• Design and evaluate experiments with clear hypotheses, primary and guardrail metrics, and decision criteria.
• Connect acquisition sources and ad promises with downstream activation, retention and customer value.
• Write clear product briefs and work with Design and Engineering from discovery through launch and analysis.
• Guide our Growth Manager on priorities, experiment design and results, and send the founder a short weekly update: what we learned, what we decided and what comes next.

What we expect during the first 90 days

• A clear definition and baseline of Premium activation and retention.
• A mapped subscription journey with the most important data and tracking gaps identified.
• A prioritised 6-8 week backlog based on evidence rather than isolated feature ideas.
• A repeatable process for planning, launching and evaluating experiments.
• The first activation, retention or monetization experiments launched and analysed.
• A clear working rhythm between Product, UA and Design and Engineering.

What we are looking for

• At least 3 years of product management experience.
• Proven experience with a B2C mobile subscription product.
• Hands-on fluency with mobile product analytics, attribution and subscription tooling, using platforms such as AppsFlyer, GA4 or similar.
• Hands-on experience improving activation, retention, churn, monetization or renewals.
• Examples of product decisions that led to measurable business or customer outcomes.
• Strong understanding of funnels, cohorts, experimentation and subscription metrics.
• A proactive, ownership-driven mindset: you identify problems yourself, challenge assumptions, separate evidence from guesses and propose next steps without waiting for a task list.
• Experience combining quantitative data with customer research.
• The ability to turn an ambiguous business problem into a structured plan and a prioritised roadmap.
• Experience mentoring or guiding less experienced team members.
• A pragmatic approach suited to a small team with limited resources and short decision paths.
• Experience in health, fitness or nutrition apps is strongly preferred.
• Strong working English. Polish is a strong advantage.

This role may not be a good fit if

• Your experience is mainly in project coordination or backlog administration.
• You rely on a large analytics, research or product-operations team to investigate problems.
• You measure success primarily by the number of features or experiments launched.
• You are looking for a people-management role with limited hands-on product work.

What we offer

• Real ownership of a commercially important product area.
• Direct access to the founder and fast decision-making.
• A small team without unnecessary organisational layers.
• An existing product with meaningful behavioural and revenue data.
• The opportunity to materially influence how Fitollo activates, retains and monetizes its users.
• Remote work and flexible working hours.
• Compensation: USD 70,000-105,000 per year, B2B contract, depending on experience