Senior Paid Social Planner (Amazon Client)

WPP Media; Kraków, Poznań, Warszawa, Wrocław; Hybride; PLN 110 000 - 170 000; Plein temps

Résumé du poste

WPP Media, Global Operations Centre (GOC) in Poland, seeks a Senior Paid Social Media Specialist (Planning) to shape touchpoint strategies and craft media plans for major platforms. You will coordinate asset specs, delivery templates, and act as a key client contact with the manager, ensuring accurate campaign implementation and insightful optimization feedback.

The role emphasizes strong English, 3+ years in Meta Ads planning, and the ability to analyze data and derive actionable

Qualifications

• Fluency in English.
• 3+ years planning and managing Meta Ads campaigns; other platforms a bonus.
• Strong analytics skills and numerical aptitude.
• Ability to extract actionable insights from raw data.
• Adaptability to changing goals and priorities.
• Proficient in Microsoft Excel and Google Sheets.
• Eagerness to work directly from Poland.

Responsabilités

• Contribute to touchpoint strategy preparation with input from the team.
• Prepare media plans aligned with the agreed strategy across platforms (META, TikTok, Snapchat, etc.).
• Share asset specs and delivery templates with teams.
• Serve as a point of contact for urgent client requests with the manager.
• Create naming conventions and trafficking sheets for touchpoints.
• Deliver assets to the team and oversee campaign implementation.
• Produce client reports and provide optimization feedback.
• Support activation team during peak periods as needed.

Connaissances

English Fluency

Meta Ads Planning

Analytics

Data Analysis

Adaptability

Excel

Google Sheets

Poland-based

Description du poste

WPP Media, Global Operations Centre (GOC) in Poland, seeks a Senior Paid Social Media Specialist (Planning) to shape touchpoint strategies and craft media plans for major platforms. You will coordinate asset specs, delivery templates, and act as a key client contact with the manager, ensuring accurate campaign implementation and insightful optimization feedback.

The role emphasizes strong English, 3+ years in Meta Ads planning, and the ability to analyze data and derive actionable