Senior Media Strategy & Total Connections Lead

PepsiCo; Warszawa; On-site; PLN 251,000 - 307,000; Full time

Job summary

PepsiCo is seeking a senior media strategy professional to lead Total Connections Planning for the PL Snacks portfolio. You will partner with the CMO and Brand teams to define media objectives and ROI, and manage category investment strategy across channels.

You will shape global and local media best practices, drive cross-market learnings, and deliver end-to-end marketing communications that balance short-term results with long-term brand growth.

Qualifications

• Fluent in English.
• 8+ years of experience in media strategy, integrated communications planning, media operations, and digital transformation in marketing.
• Experience in FMCG and large-scale brands, agency and/or client side.
• Strong analytical and strategic thinking with ability to translate data into insights.
• Excellent communication and stakeholder management skills.
• Experience with Polish market is an advantage.

Responsibilities

• Develop and own multi-year Total Connections Planning strategies for the PL Snacks portfolio.
• Partner with the CMO and Brand teams to define media objectives and ROI.
• Own category media investment strategy and governance, including budget allocation and ROI agenda.
• Identify consumer, cultural and media trends and translate opportunities into brand strategies.
• Lead integrated planning for major campaigns across channels.
• Oversee media planning and agency/in-house partnerships; ensure delivery and compliance.
• Establish measurement frameworks and scorecards for media performance.

Skills

Media strategy

Integrated planning

Media buying

Digital marketing

Analytics

Stakeholder mgmt

Job description

PepsiCo is seeking a senior media strategy professional to lead Total Connections Planning for the PL Snacks portfolio. You will partner with the CMO and Brand teams to define media objectives and ROI, and manage category investment strategy across channels.

You will shape global and local media best practices, drive cross-market learnings, and deliver end-to-end marketing communications that balance short-term results with long-term brand growth.