Regional Media Enablement Lead

PepsiCo Inc.; Kraków; Hybrid; PLN 270,000 - 310,000; Full time

Benefits offered by this job

Annual bonus 15%

Comprehensive benefits package

Competitive compensation

Job summary

PepsiCo Inc. in Kraków seeks an One Pep Media Enablement Manager to drive consistent, high-quality execution of PepsiCo’s media agenda across non-anchor markets, owning enablement foundations like toolkits, reporting and best-practice sharing.

You will deliver TCP Planning Toolkits tailored to local consumer and market specifics, coordinating with regional teams and agencies to ensure timely, insight-ready outputs and scalable enablement across FOBO & COBO.

Qualifications

• 10+ years of experience in media planning, activation, or regional media roles.
• Experience across multiple markets and agency models.
• FMCG or beverage experience preferred.
• Strong D&I capabilities to work with large multi-cultural and diverse Non-Anchor region.

Responsibilities

• Lead delivery of Create N-Aled media toolkits, ensuring outputs are clear, consistent and marketready.
• Consolidateand translate lead market,agencyand historical work into standardised, scalable enablement assets.
• Own the development and ongoing management of Create N-A toolkit frameworks and templates, ensuring alignment with International Beverages guidance.
• Manage targeted development of new or adapted toolkits whererequired, using judgement to balance scope,qualityand timelines.
• Track delivery,identifyrisks and independently resolve issues to ensure commitments are met.
• Support CE FOBO top markets (CZ, HUN, SRB, BUG) as acting TCP Lead
• Own regional media reporting for Create N-A priorities, ensuring accuracy,consistencyand adherence to agreed timelines.
• Maintain and improve reporting templates and processes to support clarity and ease of use.Ensuring reporting enables performance review andinsight leddiscussion, not just data visibility.
• Coordinate with GBS / KCC or equivalent support teams where applicable, ensuring roles and responsibilities are clearly defined.
• Lead above market quarterly competitive review (spend/ platforms/ campaign assets) & insights in cooperation with local TCP leads and Media Agency
• Own the operational approach to bestpractice capture and cascade across Create N-A markets.
• Drive effective use of existing platforms (e.g. Spark, Hootsuite, CreatorIQ)to embed knowledge sharing as part of normal ways of working.
• Support coordination of JBP utilisation and innovation roadmaps in partnership with wider One PEP Media teams.
• Act as a connector across markets and central teams to enable learning,reuseand scale.
• Partner closely/ integrate with the CreateN-A Marketing Team agendato prioritise delivery and manage sequencing of work.
• Build effective working relationships with regional stakeholders,marketsand agency partners.
• Set clear expectations on deliverables, timelines and scope, escalating risks appropriately.
• Accountable for the delivery of TCP toolkit, either based on Create non-anchor campaigns or by adapting Anchor UK and Global IB toolkits for transversal campaigns.
• Inspires and supports Deploy non-anchor in TCP amplifications and executions, facilitating strong activation of respective media foundation.
• Makesday-to-daydecisions on prioritisation,sequencingand resourcing within agreed scope.
• Escalates strategic or resourcing decisions asappropriate.
• Influences outcomes through coordination and clarity rather than direct line management.
• Create N-A toolkits delivered on time and consistently adopted by markets.
• Reporting isaccurate, streamlined and supports effective decisionmaking.
• Best practice sharing is embedded into ways of working.
• Reduced dependency on senior leaders for executional problemsolving.

Tools

Spark

Hootsuite

CreatorIQ

Job description

PepsiCo Inc. in Kraków seeks an One Pep Media Enablement Manager to drive consistent, high-quality execution of PepsiCo’s media agenda across non-anchor markets, owning enablement foundations like toolkits, reporting and best-practice sharing.

You will deliver TCP Planning Toolkits tailored to local consumer and market specifics, coordinating with regional teams and agencies to ensure timely, insight-ready outputs and scalable enablement across FOBO & COBO.