Marketing Growth Strategy & Analytics (Bangkok-based, relocation provided)
Agoda
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Job summary
Agoda’s Marketing Growth Strategy & Analytics team seeks an experienced leader to own high-impact commercial initiatives from strategy through execution. You will translate business goals into structured plans, lead cross-functional programs, and use data and experimentation to unlock growth across markets.
In this role, you’ll partner with Product, Finance, Corporate Strategy, and Supply to drive alignment, shape go-to-market strategies, and deliver measurable outcomes that boost profitability
Qualifications
- 5+ years in growth, marketing, pricing, strategy, analytics, revenue management, consulting, or similar data-driven roles.
- Strong analytical and problem-solving skills; ability to turn ambiguity into clear plans.
- Hands-on experience with SQL, Tableau or similar BI tools; translate data into commercial recommendations.
- Experience with experimentation, measurement, and performance optimization.
- Strong business acumen: P&L drivers, unit economics, growth levers, ROI.
- Excellent communication and stakeholder management to influence senior audiences.
Responsibilities
- Define and execute strategies within scope (pricing, channel performance, customer acquisition, retention, go-to-market).
- Lead experimentation roadmaps including A/B tests and measurement approaches.
- Analyze large datasets; surface trends, opportunities, risks; build dashboards and executive narratives.
- Model business impact, evaluate trade-offs, support planning around P&L, growth, long-term value creation.
- Partner with Product, Finance, Corporate Strategy, Supply, and senior leadership for alignment and execution.
- Build playbooks and processes enabling repeatability and scale across markets, channels, or partners.
- Mentor and develop team members in a high-performance, test-and-learn culture.
Skills
Education
Tools
Job description
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
Agoda's Marketing team operates at the intersection of business strategy, data, and execution. We build and scale programs across growth, pricing, and commercial initiatives that drive customer value and sustainable business performance globally. We're analytical, fast-moving, and deeply cross-functional — partnering closely with Product, Finance, Corporate Strategy, and Supply to shape Agoda's growth agenda.
The Opportunity
We're looking for experience Marketing Growth Strategy & Analytics leaders to own high-impact commercial initiatives from strategy through execution. You'll translate business goals into structured plans, lead cross-functional programs, and use data and experimentation to unlock growth. This role sits at the center of key decisions — influencing how we grow, price, and operate across markets — with strong visibility to senior leadership.
In This Role, You'll Get To
- Define and execute strategies within your scope — which may span areas like pricing, channel performance, customer acquisition, retention, or go-to-market — translating commercial priorities into testable hypotheses, scalable frameworks, and measurable outcomes.
- Lead experimentation roadmaps, including A/B tests and other measurement approaches, to evaluate impact and sharpen decision-making.
- Analyze large, complex datasets to surface trends, opportunities, and risks; build dashboards and executive-ready narratives that communicate performance clearly.
- Model business impact, evaluate trade-offs, and support planning around P&L, growth, and long-term value creation.
- Partner cross-functionally with Product, Finance, Corporate Strategy, Supply, and senior leadership to drive alignment and execution.
- Build playbooks and processes that enable repeatability and scale across markets, channels, or partners.
- Mentor and develop team members while contributing to a high-performance, test-and-learn culture.
- 5+ years of experience in growth, marketing, pricing, strategy, analytics, revenue management, consulting, or related data-driven roles.
- Strong analytical and problem-solving skills — comfortable turning ambiguity into clear frameworks and action plans.
- Hands-on experience with SQL, Tableau, or similar BI/analytics tools; proven ability to translate data into commercial recommendations.
- Practical experience with experimentation, measurement, and performance optimization.
- Strong business acumen: P&L drivers, unit economics, growth levers, and ROI.
- Excellent communication and stakeholder management skills, with the ability to influence senior and cross-functional audiences.
- High ownership and execution discipline in a fast-paced, collaborative environment.
- Bachelor's degree in Economics, Statistics, Engineering, Mathematics, Computer Science, Finance, or equivalent practical experience.
- Experience in a high-growth digital business (e-commerce, travel, tech, fintech) or an analytically rigorous environment such as management consulting or internal strategy.
- Familiarity with statistical analysis, forecasting, machine learning, or hypothesis-testing frameworks.
- Experience using Python or R for analysis, modeling, or automation.
- People management experience — hiring, coaching, and developing teams.
- Experience with external partners, affiliates, marketplaces, loyalty programs, or B2B/B2B2C channels.
- MBA or advanced degree (equivalent hands-on experience equally valued).
- Work on high-impact, global business problems with direct visibility to senior leadership.
- Shape commercial strategy in an organization that genuinely values analytical rigor, ownership, and experimentation.
- Build and scale initiatives that influence growth, profitability, and customer experience at a global scale.
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#Travel #Tech
Please review our Hiring Process Guidelines before your interview — click here to learn how interviewing at Agoda works.
Discover More About Working At Agoda
- Agoda Careers https://careersatagoda.com
- Facebook https://www.facebook.com/agodacareers/
- LinkedIn https://www.linkedin.com/company/agoda
- YouTube https://www.youtube.com/agodalife
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
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