Senior Marketing Lead – iGaming, Poland (Remote)

Nextchallenge; Cieszyn; Hybrid; PLN 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Career growth opportunities

Professional development

Job summary

Nextchallenge is seeking a Senior Marketing Specialist to own the Polish market for a regulated sportsbook and casino. The role is senior, but highly hands-on, requiring active involvement in campaign execution, optimization, and growth across paid, SEO, social, and affiliate channels.

You will drive growth by managing budgets, optimizing CAC and LTV, and ensuring compliance with Polish gambling law while collaborating with central teams.

Qualifications

• Experience in Polish online betting/iGaming or a closely related regulated B2C digital sector.
• Commercially driven with confidence in KPIs like FTDs, CAC, conversion, retention, LTV and GGR/NGR.
• Ability to own and drive the marketing plan and execute it personally.
• Resourceful and entrepreneurial mindset with a hands-on approach.

Responsibilities

• Own the Polish marketing strategy and annual plan and lead its execution.
• Drive customer acquisition across paid digital, SEO, social, affiliates and offline channels with accountable metrics.
• Manage and optimise the marketing budget for measurable returns across channels.
• Build and develop the brand in Poland and create standout positioning and campaign concepts.
• Plan and run promotions and bonus campaigns around major sporting events while balancing value, cost, and compliance.
• Grow the affiliate and partnership programme, recruit partners, negotiate terms and monitor quality and compliance.
• Activate sponsorships to deliver measurable acquisition and brand results and not just visibility.
• Coordinate with Legal and Compliance to ensure marketing complies with Polish gambling law.

Skills

Polish iGaming experience

Commercial mindset

KPIs management (FTD, CAC, LTV, GGR)

Ownership driven

Budget management

Job description

Nextchallenge is seeking a Senior Marketing Specialist to own the Polish market for a regulated sportsbook and casino. The role is senior, but highly hands-on, requiring active involvement in campaign execution, optimization, and growth across paid, SEO, social, and affiliate channels.

You will drive growth by managing budgets, optimizing CAC and LTV, and ensuring compliance with Polish gambling law while collaborating with central teams.