Senior Marketing Analytics Lead - Hybrid/Remote

Limango Polska (A member of the Otto Group); Wrocław; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Private medical care

Multisport card

Wellbeing platform

Language learning facilities

International projects and occasional依

Job summary

Limango Polska, part of the OTTO Group, is hiring a Business Analyst in a hybrid setup with 2 days in Wroclaw and remote options across Poland. You will partner with Marketing, Tech and Product to challenge assumptions, improve measurement, and shape our marketing steering logic.

You will analyze digital marketing performance, build dashboards, extract data via SQL, and translate findings into actionable, senior stakeholder-ready insights.

Qualifications

• Advanced practical knowledge of SQL.
• Basic knowledge of Python.
• Basic understanding of Marketing KPIs including CPC, CPL, ROAS and CR.
• Proven expertise in Power BI or similar BI tools (e.g. Tableau).
• Advanced hands-on experience with Excel.
• Experience in data visualization and presentation.
• Strong communication and stakeholder management skills.
• Excellent analytical, problem-solving and project management skills.

Responsibilities

• Conducting performance analyses across digital marketing channels and campaigns
• Interpreting KPIs including CPC, CPL, ROAS and CR to identify optimization potentials
• Building, maintaining and expanding dashboards in Power BI
• Extracting and preparing data using SQL to support analyses and reporting
• Supporting the evolution of our measurement approach (e.g., attribution and customer quality tracking)
• Translating complex datasets into clear, decision-ready narratives and presentations
• Communicating insights and recommendations effectively with cross-functional partners and senior stakeholders
• Proactively identifying trends, gaps or opportunities and initiating follow-up analyses

Skills

SQL

Python

Power BI

Excel

Data Visualization

Stakeholder Management

Analytics

Tools

Tableau

Job description

Limango Polska, part of the OTTO Group, is hiring a Business Analyst in a hybrid setup with 2 days in Wroclaw and remote options across Poland. You will partner with Marketing, Tech and Product to challenge assumptions, improve measurement, and shape our marketing steering logic.

You will analyze digital marketing performance, build dashboards, extract data via SQL, and translate findings into actionable, senior stakeholder-ready insights.