Senior Marketing analyst

Dating Group; Polska; Remote; PLN 311,000 - 466,000; Full time

Benefits offered by this job

Remote opportunity

Vacation 28 days per year

Wellness days 7 per year

Referral bonuses up to $5000

Training reimbursement 50%

English lessons discount

Health benefits up to $1000 gross per年

Equipment provided for workspace

Gamified gratitude system

Job summary

Social Discovery Group (SDG) is hiring a Senior Marketing Analyst to design budget allocation logic across products and traffic sources, and to validate Early LTV metrics for intra-week decisions.

You will build analytical frameworks for performance diagnostics and help develop an internal AI-based analytics tool, while supporting the unified BI layer with data validation and metrics definitions.

Qualifications

• Proficient with A/B testing and experimental design.
• Strong SQL ability to process large datasets and validate data quality.
• Solid knowledge of statistics and experiment validation methods.
• Understanding of performance marketing metrics: LTV, CAC/CPA, ROI/ROAS.
• Ability to build decision-making rules from analytics.
• Advanced spreadsheet skills in Google Sheets/Excel.
• Experience with BI tools for dashboards and reporting.
• English level at least B2+

Responsibilities

• Designing budget allocation logic and models across products and traffic sources.
• Developing and validating Early LTV metrics to guide decisions.
• Building analytical frameworks for performance diagnostics across channels and campaigns.
• Contributing to an internal AI-based analytics tool for performance analysis.
• Providing analytical support for the unified BI layer with metric definitions and data validation.

Skills

A/B testing

SQL

Statistics

Performance marketing

Decision rules

Spreadsheets

BI tools

English B2+

Tools

Superset

Tableau

Power BI

Job description

Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.

Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.

We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.

We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

We are looking for a Senior Marketing Analyst.

Your main tasks will be:

• Designing the upper-level logic for marketing budget management: rules and models for allocating budget across products and traffic sources, validating the approach and preparing it for automation.
• Developing and validating Early LTV metrics/models to support intra-week performance marketing and budget allocation decisions.
• Building analytical frameworks and tools for performance diagnostics: identifying drivers of changes, growth opportunities and anomalies across products, channels and campaigns.
• Participating in the development of an internal AI-based analytics tool for performance analysis, root-cause detection and opportunity discovery.
• Providing analytical support for the unified BI layer where needed: metric definitions, data validation and selected analytical use cases.

We expect from you:

• Experience with A/B testing;
• Strong SQL skills: ability to independently work with large datasets, build complex analytical queries, and validate data quality.
• Strong knowledge of mathematical statistics and experimentation; ability to design validation/backtesting methodology and correctly interpret results.
• Strong understanding of performance marketing economics and metrics: LTV, CAC/CPA, ROI/ROAS, conversion funnels, cohorts, and attribution.
• Ability to build decision-making models and translate analytical findings into clear business rules/recommendations.
• Strong spreadsheet skills (Google Sheets / Excel).
• Experience with BI tools (e.g. Superset, Tableau, Power BI).
• English level B2+.

Strong advantage:

• - Python for data analysis/modeling;
• - experience with forecasting, optimization or budget allocation models;
• - experience with Early LTV / predictive LTV;
• - experience building automated analytical products or AI/LLM-based analytics tools.

What do we offer:

• REMOTE OPPORTUNITY to work full-time;
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• 50% payment for professional training, international conferences, and meetings;
• Corporate discount for English lessons;
• Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.