Senior Manager, Digital Growth & Paid Media

Cornerstone OnDemand; Kraków; On-site; PLN 180,000 - 300,000; Full time

Job summary

Cornerstone OnDemand is seeking a Senior Manager, Digital Marketing to lead the strategy, build, and execution of paid search and paid social, while owning adjacent revenue channels such as content syndication and vendor directory placements.

The role drives experimentation, performance optimization, and process improvements, partnering with regional leaders across AMER, APJ, and EMEA to support regional advertising, lead gen goals, and in-region initiatives.

Qualifications

• 8+ years of digital marketing experience, including strategy and hands-on management of paid search, paid social, and performance channels.
• Proven ability to drive lead generation, pipeline, campaign performance, and ROI outcomes.
• Deep knowledge of digital channels, platforms, and tools including PPC, paid social, content syndication, vendor directories, marketing automation, CRM, and analytics.

Responsibilities

• Develop, execute, and optimize integrated digital marketing strategies across paid search, paid social, content syndication, vendor directories, and other performance media channels.
• Lead, coach, and support a small team of digital marketing professionals to drive performance, accountability, and achievement of objectives.
• Oversee campaign planning, execution, testing, measurement, and optimization to improve lead quality, pipeline contribution, ROI, and KPI attainment.
• Manage channel performance through audience targeting, messaging, landing page alignment, conversion optimization, budget allocation, bidding strategy, creative iteration, and attribution review.
• Build and manage ongoing experimentation roadmaps, including A/B testing, multivariate testing, landing page testing, and offer testing, and apply learnings to improve performance.
• Deliver regular performance reporting, KPI tracking, forecasting, and actionable recommendations using analytics tools, dashboards, and performance trends.
• Partner with regional Field Marketing Leaders across AMER, APJ, and EMEA to support regional events, programs, launches, and general aircover.
• Collaborate with marketing operations, web, IT, content, field marketing, agencies, vendors, and partners to ensure alignment, lead flow quality, measurement consistency, and campaign execution.
• Manage digital marketing budgets and resource allocation to maximize efficiency, impact, and business outcomes.
• Ensure brand consistency, quality, and professionalism across digital marketing channels, campaigns, landing pages, and partner placements.
• Stay current on digital marketing trends, emerging technologies, platform updates, and performance media opportunities, and recommend innovative approaches where appropriate.

Job description

Cornerstone OnDemand is seeking a Senior Manager, Digital Marketing to lead the strategy, build, and execution of paid search and paid social, while owning adjacent revenue channels such as content syndication and vendor directory placements.

The role drives experimentation, performance optimization, and process improvements, partnering with regional leaders across AMER, APJ, and EMEA to support regional advertising, lead gen goals, and in-region initiatives.