Senior Growth PM: LTV & Retention for Crypto

Kraken; Poland; On-site; PLN 180,000 - 280,000; Full time

Job summary

Kraken is seeking a seasoned Product Manager focused on engagement and lifecycle growth to drive the next phase of consumer loyalty across Kraken and Pro. You will own retention metrics, run cross-functional initiatives with Engineering, Design, and Analytics, and shape growth loops that increase usage and value across mobile and web platforms.

With 5+ years in product management and a track record in crypto/fintech engagement, you will collaborate with Marketing, Lifecycle teams, and business

Qualifications

• 5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (crypto/fintech)
• Strong analytical skills with a proven ability to use data to drive decision-making
• Experience in growth product management with a solid understanding of experimentation, funnel optimization, and behavioral psychology
• A track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features

Responsibilities

• Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with growth goals and business unit objectives
• Own key product metrics such as retention rate, session frequency, and LTV
• Drive product development across the full lifecycle—from discovery and validation to launch and iteration with a focus on utility, repeat usage, and behavioral reinforcement
• Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design
• Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions
• Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies based on behavioral insights
• Design and refine client segmentation frameworks to personalize the experience and optimize journeys
• Collaborate with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives

Skills

Product management

Engagement growth

Crypto/fintech domain

Tools

Analytics platforms

Job description

Kraken is seeking a seasoned Product Manager focused on engagement and lifecycle growth to drive the next phase of consumer loyalty across Kraken and Pro. You will own retention metrics, run cross-functional initiatives with Engineering, Design, and Analytics, and shape growth loops that increase usage and value across mobile and web platforms.

With 5+ years in product management and a track record in crypto/fintech engagement, you will collaborate with Marketing, Lifecycle teams, and business