Senior Digital Marketing Lead — E-Commerce & CRM (Hybrid)

Samsung Electronics; Warszawa; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Laptop provided

Private medical care

Multisport card

Lunch card

Birthday day off

Flexible hybrid work model

Job summary

Samsung Electronics Poland is seeking an experienced Digital Marketing professional to shape the communication and activation strategy for Samsung’s own digital sales channels. You will combine creativity, data and customer insight to deliver engaging digital experiences, drive online sales and strengthen the Samsung brand across the consumer journey.

The role involves building strategies for Samsung.pl e-commerce, defining creative standards, and leading multichannel digital initiatives across

Qualifications

• 7+ years of professional experience in Marketing or Digital Marketing.
• Strong understanding of the customer journey and ability to plan content based on customer needs.
• Proven ability to manage multiple projects and priorities in a fast-paced environment.
• Proactive, ownership-driven, responsible attitude.
• Data-driven mindset and analytical skills.
• Very good command of English (B2 level).

Responsibilities

• Build communication strategies and marketing tactics for Samsung’s own digital sales channels, including Samsung.pl e-commerce and closed-loop platforms.
• Define and develop creative standards for eStore communication aligned with Samsung’s brand identity.
• Develop and execute multichannel digital strategies across paid media, social, CRM and website content.
• Plan and coordinate production of digital assets for onsite communication and campaigns.
• Contribute to e-commerce activation strategies, promotions, and new services launches.
• Improve the online consumer journey and conversion rate; develop new initiatives to enhance customer experience.
• Monitor performance and report insights; identify optimization opportunities to improve conversion and campaign effectiveness.
• Collaborate daily with e-commerce, marketing, media, CRM and digital analytics teams and external agencies.

Skills

Customer journey

Project management

Data analytics

English (B2)

Job description

Samsung Electronics Poland is seeking an experienced Digital Marketing professional to shape the communication and activation strategy for Samsung’s own digital sales channels. You will combine creativity, data and customer insight to deliver engaging digital experiences, drive online sales and strengthen the Samsung brand across the consumer journey.

The role involves building strategies for Samsung.pl e-commerce, defining creative standards, and leading multichannel digital initiatives across