Lead Generation Specialist

Cardiomatics; Kraków; On-site; PLN 111,600 - 167,400; Full time

Job summary

A healthcare technology company is seeking a Lead Generation Specialist in Kraków, Poland. The role involves designing campaigns to generate marketing qualified leads (MQLs), optimizing workflows, and collaborating with the sales team for effective lead conversion. Ideal candidates will have advanced English skills and experience in growth marketing for B2B SaaS, preferably in the healthcare sector. Join the team to empower physicians with innovative medical software.

Qualifications

• C1 level of English, both verbal and written.
• Experience in SaaS B2B growth marketing.
• Proven track record in lead generation and revenue impact.

Responsibilities

• Design and execute campaigns to generate new MQLs.
• Build and optimize lead nurturing workflows.
• Create and distribute content to capture leads.
• Monitor reporting on MQL pipeline and campaign ROI.

Skills

Advanced English skills

Growth marketing expertise

Data-driven mindset

Self-starter attitude

Tools

HubSpot

Job description

Lead Generation Specialist

Job description

Cardiomatics is an artificial intelligence (AI), cloud-based medical grade software (CE/MDR) for analysing ambulatory ECG tests. The system uses clinically validated AI algorithms to provide accurate and high-quality results. Thanks to the automation and state-of-the‑art user experience, including an interactive panel, specialists in hospitals, as well as ambulatory care and primary care facilities, can reduce their time spent on analysis up 80% and patient waiting time for diagnosis by 36%.

Working at Cardiomatics means empowering thousands of physicians across Europe to provide better diagnosis and treatment for thousands of patients.

We are now looking for a Lead Generation Specialistto join our Business team. You will work closely with the sales team and leadership to design and execute growth initiatives that generate marketing qualified leads, accelerate referrals, and drive measurable impact on revenue.

Responsibilities:

• Design and execute campaigns to generate new MQLs via inbound and digital channels.
• Build and optimize lead nurturing workflows (email sequences, retargeting, content offers).
• Experiment with paid channels (LinkedIn Ads, Google Ads) and double down on what works.
• Create and distribute content (landing pages, case studies, blog posts, gated content) to capture leads.
• Optimize website and lead capture forms for higher conversion rates.
• Support activities within generating referrals among customers leading to structured referral programs.
• Own reporting on MQL pipeline, cost per lead, and ROI of campaigns.
• Work closely with the sales team to ensure smooth handoff of MQLs.
• Cooperate with the sales team to maintain up-to-date campaign collaterals (one-pagers, presentations, case studies).
• Align targeting, messaging, and lead scoring with sales priorities.

Required Skills & Qualifications

• Advanced (C1) verbal and written English language skills.
• Experience in growth marketing/demand generation for SaaS B2B (ideally within niche, vertical market).
• Proven success in delivering marketing qualified leads and measurable revenue impact.
• Data‑driven mindset, comfortable with KPIs and reporting.
• Self‑starter, able to operate as the first and only marketing hire.

Preferred Skills & Qualifications

• Healthcare/medtech experience.
• Experience building referral or advocacy programs.
• Familiarity with HubSpot.
• Ability to work with external freelancers/agencies when needed.