Senior CRM Data Analyst — Data Quality & Insights Leader

solvd; Polska; On-site; PLN 120,000 - 180,000; Full time

Job summary

Solvd Inc. is seeking a highly analytical CRM Data Analyst to own customer data insights, data quality monitoring, and CRM performance analysis across EMEA.

You will bridge business and technical teams, diagnose data issues, and transform data into actionable insights that drive engagement and revenue growth. Responsibilities include validating data quality in Salesforce Data Cloud, analyzing customer behavior and lifecycle metrics, building audiences and segmentation, and supporting CRM

Qualifications

• Advanced hands-on experience with Salesforce Data Cloud (D360) - customer data models, identity resolution, segmentation, and audience creation.
• Proven experience troubleshooting and investigating data quality issues at scale.
• Strong experience with Salesforce Marketing Cloud (SFMC).
• Advanced proficiency in Adobe Analytics.
• Advanced proficiency in Tableau - dashboard creation and data visualization best practices.
• Strong SQL skills and experience working with large-scale customer datasets.
• Experience working with data warehouses such as Snowflake.

Responsibilities

• Validate and monitor customer data quality, identity resolution, attributes, audiences, and profile unification in Salesforce Data Cloud.
• Investigate discrepancies in customer counts, audience composition, campaign targeting, and reporting outputs.
• Identify data flaws, system gaps, and process inefficiencies impacting business performance.
• Collaborate with Global Engineering, Data, and Product teams to define and implement corrective actions.
• Provide recommendations for improving customer data accuracy, availability, and usability.
• Analyze customer behavior, lifecycle performance, engagement, retention, and purchase trends.
• Develop audience, segmentation, affinity, and customer value analyses to support CRM strategy.
• Support personalization initiatives through actionable insights and recommendations.
• Evaluate effectiveness of CRM campaigns and customer journeys.
• Analyze website and digital customer behavior using Adobe Analytics.
• Connect on-site behavior with CRM engagement and revenue outcomes.
• Build and maintain Tableau dashboards used by CRM, Marketing, Product, and E-commerce stakeholders.
• Develop automated reporting solutions to reduce manual effort.
• Present insights through clear and compelling visualizations.

Skills

Salesforce Data Cloud (D360)

Adobe Analytics

Tableau

SQL

Snowflake

Stakeholder management

Data quality monitoring

Customer analytics

Tools

Tableau

Snowflake

Salesforce Marketing Cloud

Job description

Solvd Inc. is seeking a highly analytical CRM Data Analyst to own customer data insights, data quality monitoring, and CRM performance analysis across EMEA.

You will bridge business and technical teams, diagnose data issues, and transform data into actionable insights that drive engagement and revenue growth. Responsibilities include validating data quality in Salesforce Data Cloud, analyzing customer behavior and lifecycle metrics, building audiences and segmentation, and supporting CRM