Senior Brand Manager CE

Michael Page; Województwo mazowieckie; Ibrido; PLN 180.000 - 240.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work in Warsaw

Company car

Attractive benefits package

Descrizione del lavoro

Michael Page in Poland is seeking a Senior Brand Manager to own brand and category strategy across Central European markets. You will lead a multi-brand portfolio, identify growth opportunities and drive integrated campaigns across media, digital, e-commerce and retail activation.

You will manage innovation and launches, use data to support decisions, oversee budgets, collaborate with Sales and cross-functional teams, and coach a team of Brand Marketers.

Competenze

• Minimum 6 years of experience in brand marketing
• Strong experience in brand strategy, communication, media and portfolio management
• Experience working in an international or multi-market environment
• Strong commercial and analytical mindset with a good understanding of P&L and key business drivers
• Experience managing significant marketing budgets
• Strong stakeholder and project management skills
• Very good communication and presentation skills
• Fluent English & Polish would be a strong advantage
• Experience in shopper marketing, trade marketing, category management or sales would be an additional asset
• Previous people management experience

Mansioni

• Developing and implementing brand and category strategy across Central European markets
• Managing a multi-brand portfolio and identifying key growth opportunities
• Leading integrated 360° marketing campaigns, including media, digital, e-commerce and retail activation
• Managing innovation and product launches from business assessment through go-to-market execution
• Using consumer, shopper, market and business data to support strategic and commercial decisions
• Managing marketing budgets and ensuring effective allocation of investment
• Working closely with Sales and other cross-functional teams
• Leading, coaching and developing a team of Brand Marketers
• Managing agencies and key external partners

Conoscenze

Brand marketing

Brand strategy

Portfolio management

People management

Stakeholder management

Budget management

Communication

Presentation skills

Analytical mindset

English & Polish

Descrizione del lavoro

The role combines brand and category strategy, people management and hands‑on ownership of key marketing projects across several markets.

For a large international consumer goods company with a strong portfolio of well‑known brands, we are looking for an experienced Senior Brand Manager who will take responsibility for one of the key business areas within the Central Europe Marketing organisation.

• Developing and implementing brand and category strategy across Central European markets
• Managing a multi‑brand portfolio and identifying key growth opportunities
• Leading integrated 360° marketing campaigns, including media, digital, e‑commerce and retail activation
• Managing innovation and product launches from business assessment through go‑to‑market execution
• Using consumer, shopper, market and business data to support strategic and commercial decisions
• Managing marketing budgets and ensuring effective allocation of investment
• Working closely with Sales and other cross‑functional teams
• Leading, coaching and developing a team of Brand Marketers
• Managing agencies and key external partners

Profil kandydata

• Minimum 6 years of experience in brand marketing, preferably within consumer goods
• Strong experience in brand strategy, communication, media and portfolio management
• Experience working in an international or multi‑market environment
• Strong commercial and analytical mindset with a good understanding of P&L and key business drivers
• Experience managing significant marketing budgets
• Strong stakeholder and project management skills
• Very good communication and presentation skills
• Fluent English&Polish would be a strong advantage
• Experience in shopper marketing, trade marketing, category management or sales would be an additional asset
• Opportunities for further professional and leadership development within an international organisation
• A significant impact on the development of the entire product category in the region
• Attractive benefits package and company car
• Hybrid working model in Warsaw

The role combines brand and category strategy, people management and hands‑on ownership of key marketing projects across several markets.

Informacje o kliencie

For a large international consumer goods company with a strong portfolio of well‑known brands, we are looking for an experienced Senior Brand Manager who will take responsibility for one of the key business areas within the Central Europe Marketing organisation.

Opis stanowiska

• Developing and implementing brand and category strategy across Central European markets
• Managing a multi‑brand portfolio and identifying key growth opportunities
• Leading integrated 360° marketing campaigns, including media, digital, e‑commerce and retail activation
• Managing innovation and product launches from business assessment through go‑to‑market execution
• Using consumer, shopper, market and business data to support strategic and commercial decisions
• Managing marketing budgets and ensuring effective allocation of investment
• Working closely with Sales and other cross‑functional teams
• Leading, coaching and developing a team of Brand Marketers
• Managing agencies and key external partners

Profil kandydata

• Minimum 6 years of experience in brand marketing, preferably within consumer goods
• Strong experience in brand strategy, communication, media and portfolio management
• Previous people management experience
• Experience working in an international or multi‑market environment
• Strong commercial and analytical mindset with a good understanding of P&L and key business drivers
• Experience managing significant marketing budgets
• Strong stakeholder and project management skills
• Very good communication and presentation skills
• Fluent English&Polish would be a strong advantage
• Experience in shopper marketing, trade marketing, category management or sales would be an additional asset

Oferujemy

• Opportunities for further professional and leadership development within an international organisation
• A significant impact on the development of the entire product category in the region
• Attractive benefits package and company car
• Hybrid working model in Warsaw

Desired Skills and Experience

• Minimum 6 years of experience in brand marketing, preferably within consumer goods
• Strong experience in brand strategy, communication, media and portfolio management
• Previous people management experience
• Experience working in an international or multi‑market environment
• Strong commercial and analytical mindset with a good understanding of P&L and key business drivers
• Experience managing significant marketing budgets
• Strong stakeholder and project management skills
• Very good communication and presentation skills
• Fluent English&Polish would be a strong advantage
• Experience in shopper marketing, trade marketing, category management or sales would be an additional asset