Brand Manager

Reed Recruitment Poland; Warszawa; Hybrid; PLN 150,000 - 210,000; Full time

Job summary

Reed Recruitment Poland is recruiting for a Brand Manager – Consumer Healthcare (OTC) for a hybrid role in Warsaw. You will own the brand strategy and influence commercial performance, from advertising strategy through to in-store activation and customer engagement.

The ideal candidate has FMCG/FMCH experience, English and Polish fluency, and a proven track record of end-to-end brand growth in fast-paced, matrix environments.

Qualifications

• Currently operating as a Brand Manager with at least 2+ years in-role.
• Experience within FMCG/FMCH sectors.
• Strong exposure to Consumer Healthcare / OTC categories.
• Proven ownership of brands with accountability for performance.
• Experience across full brand lifecycle (strategy → activation).

Responsibilities

• Define and execute end-to-end brand strategy aligned to commercial targets.
• Identify growth opportunities across channels and markets.
• Lead integrated marketing campaigns (ATL, BTL, digital, retail execution).
• Own brand performance and optimise based on data, insights, and ROI.
• Translate consumer and market data into clear business insights and actions.
• Collaborate cross-functionally (Sales, Finance, Digital, Category).
• Drive brand visibility, customer activation, and in-store excellence.

Skills

Brand management

FMCG/FMCH experience

Consumer Healthcare / OTC

End-to-end brand lifecycle

Cross-functional collaboration

Job description

Brand Manager – Consumer Healthcare (OTC) | Hybrid | Warsaw

At Reed Poland, we are partnering with a leading international organisation in the consumer sector to appoint a Brand Manager – Consumer Healthcare (OTC). This is a high-impact, hybrid role based in Warsaw, offering ownership of brand strategy and direct influence on commercial performance.

We are looking for an experienced Brand Manager currently operating in role, with a strong track record in FMCG / FMCH environments and a proven ability to drive brand growth end-to-end.

The Role

As Brand Manager, you will take full ownership of your brand portfolio, leading strategy, execution, and performance across the entire brand lifecycle — from advertising strategy through to in-store activation and customer engagement.

You will operate with a high level of accountability, contributing directly to revenue growth, market share, and brand equity within a fast-paced, competitive environment.

Key Responsibilities

• Define and execute end-to-end brand strategy aligned to commercial targets
• Identify and prioritise growth opportunities across channels and markets
• Lead integrated marketing campaigns (ATL, BTL, digital, retail execution)
• Own brand performance and optimise based on data, insights, and ROI
• Translate consumer and market data into clear business insights and actions
• Collaborate cross-functionally (Sales, Finance, Digital, Category)
• Drive brand visibility, customer activation, and in-store excellence

Candidate Profile

• Currently operating as a Brand Manager (minimum 2+ years in-role)
• Please note: this is not a step-up opportunity for Associate Brand Managers
• Experience within FMCG / FMCH
• Strong exposure to Consumer Healthcare / OTC categories
• Proven ownership of brands with full accountability for performance
• Experience across the full brand lifecycle (strategy → activation)

Core Capabilities

• Strong communicator who brings clear, specific examples of impact
• Analytical mindset; able to turn data into meaningful insights and actions
• Strategic thinker who prioritises effectively and drives outcomes
• Commercially focused, balancing brand building with revenue delivery
• Comfortable working in fast-paced, matrix environments

Requirements

• Fluent English and Polish
• Ability to work in a hybrid model (Warsaw-based)

Why Apply?

• High-visibility role with real ownership and accountability
• Opportunity to influence brand and commercial strategy
• Collaborative, international environment
• Strong career progression within a growing business