Senior App Marketing Lead - Global UA & Gaming

Admiral Media - Digital Marketing & Growth; Poland; Remote; PLN 199,000 - 318,000; Full time

Job summary

Admiral Media, a fast growing award-winning creative performance marketing agency, is seeking an experienced app marketer with Apps & Gaming experience to run and scale international marketing campaigns. This role is fully remote and we hire globally.

You will manage campaigns across TikTok, Facebook, Snap, Pinterest and more, optimize CPA and ROAS, build dashboards in Excel/Tableau/Looker, and present findings. Fluency in English required; knowledge of MMPs and SKAdNetwork is a plus.

Qualifications

• Min 3 Years app marketing experience
• You know how to explain and set up MMPs & SKAdnetwork
• You have fun with numbers (you understand the fundamental metrics of performance marketing, e.g. CPM, CPA, ROAS)
• You may know how to create dashboards on Tableau, Looker, Data Studio or similar tools using GBQ
• Living in the world of apps: you consume Facebook, Instagram, Snap, TikTok or other apps daily and understand how advertising works.
• Fluent in English! Other languages are plus of course
• Awesome Powerpoint / Presentation skills
• You master the details (your work must be super accurate, structured and precise)
• Extremely analytical & high attention to detail
• Motivation to learn & grow your skillset

Responsibilities

• Ideate, create and manage digital marketing campaigns on various display marketing channels (TikTok, Snap, Facebook, Pinterest, Twitter, etc)
• Manage international app marketing campaigns
• Achieve the business goals of our clients (usually CPA & ROAS)
• Put your results in a presentable format & use advanced calculations in Excel if needed
• Identify correlations between the numbers and draw conclusions on the next steps to win more (paying) users for our clients' apps
• Work with CSV files & large Excel reports
• Brief the creative team on your needs to succeed on paid social or display
• Leverage automation features on every digital marketing channel
• Scale our clients success, we only grow if our clients grow.
• Test and deliver reports on newest ad products (alpha & beta tests) to ensure we are on the forefront of digital advertising
• Ideally you also review clients app and suggest improvements on ASO, Onboarding or Monetisation

Skills

App marketing

MMPs & SKAdNetwork

Performance metrics

Dashboards (Tableau/Looker/Data Studio

GBQ dashboards

English fluency

PowerPoint/presentation

Attention to detail

Analytics

Tools

Tableau

Looker

Data Studio

GBQ

Job description

Admiral Media, a fast growing award-winning creative performance marketing agency, is seeking an experienced app marketer with Apps & Gaming experience to run and scale international marketing campaigns. This role is fully remote and we hire globally.

You will manage campaigns across TikTok, Facebook, Snap, Pinterest and more, optimize CPA and ROAS, build dashboards in Excel/Tableau/Looker, and present findings. Fluency in English required; knowledge of MMPs and SKAdNetwork is a plus.