Senior ABM & Strategic Engagement Marketing Lead

RTB House; Polska; On-site; PLN 469,000 - 625,000; Full time

Job summary

RTB House is seeking a Strategic Engagement Marketing Manager for the US team to lead revenue-driving and go-to-market efforts across RTB House's products and solutions. You will partner with US Sales to build tailored, high-touch experiences, support specific deals, and drive pipeline and incremental revenue aligned with global strategy.

You will translate complex technical concepts into clear, compelling stories that resonate with customers and drive adoption, leveraging AI tools for research,

Qualifications

• 5–7 years of experience in Field Marketing, Content Marketing, ABM and/or Sales Enablement within adtech, martech, or enterprise SaaS.
• Proven experience engaging strategic, high-value accounts through personalized, multi-channel programs.
• Hands-on experience building personalized digital content experiences; experience with Foleon or similar platforms.

Responsibilities

• Own the strategy and execution of multi-channel marketing programs targeting top strategic accounts to accelerate US pipeline and expansion revenue.
• Build personalized, 1:1 and 1:few content and interactive experiences in Foleon for target accounts.
• Provide deal-specific support to Sales and Account Management with tailored messaging and assets to close opportunities.
• Lead creative strategy and ideation for high-touch account engagement tactics, including personalized outreach and direct mail.

Skills

Field Marketing

Content Marketing

ABM

Sales Enablement

Multi-channel marketing

Foleon

Tools

Foleon

Job description

RTB House is seeking a Strategic Engagement Marketing Manager for the US team to lead revenue-driving and go-to-market efforts across RTB House's products and solutions. You will partner with US Sales to build tailored, high-touch experiences, support specific deals, and drive pipeline and incremental revenue aligned with global strategy.

You will translate complex technical concepts into clear, compelling stories that resonate with customers and drive adoption, leveraging AI tools for research,