Salesforce Marketing Consultant - Song Practice (GN)

Accenture PLC; Kraków; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Employment Contract (Umowa o pracę)

Career Development support and coach

Extensive Training Resources

Employee Assistance Program

Share Purchase Program

Referral Bonuses

Private medical care and lifeInsurance

Job summary

Accenture PLC is recruiting for a senior consultant role focused on marketing automation. The team collaborates with clients to design and implement initiatives that enhance business performance, especially around Salesforce Marketing Cloud and related platforms.

You will gather requirements, map capabilities to business needs, and drive end-to-end campaigns while coordinating with client teams across Europe. A strong consulting background and data-driven approach are essential.

Qualifications

• 5+ years of experience understanding and working with marketing campaigns.
• Knowledge and/or experience with SFMC Engagement, SFMC Account Engagement, Data Cloud, Personalization and/or Salesforce Loyalty.
• Solid consulting and techno-functional skills (intersection of business and technology).
• Strong analytical skills and a data-driven mindset to drive decisions and optimize outcomes.
• Strong organizational skills to design efficient processes that elevate team performance.

Responsibilities

• Gather requirements, design process and define implementation strategy for marketing platforms.
• Map platform capabilities to business requirements and conduct fit-gap analyses.
• Collaborate with clients to understand goals and help achieve marketing objectives; identify optimization opportunities.
• Analyze data and recommend improvements to optimize campaign performance.
• Travel frequently to client sites across Europe and work with clients in their offices when needed.

Skills

Marketing campaigns

SFMC Engagement

Data Cloud

Personalization

Salesforce Loyalty

Consulting

Data-driven decisions

Tools

SFMC Engagement

Data Cloud

Salesforce Loyalty

Pardot

Job description

THE WORK:

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following:

• Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce

• Experience working on developing business case for campaign strategies, technology solutions

• Ability to conduct fit gap analysis and map platform capabilities to business requirements

• Collaborate with clients to understand their business goals, targetaudienceand help achieve marketingobjectives.Identifyopportunities forleveragingmarketing platforms to improve efficiency and effectiveness.

• Strongexpertiseacross the end-to-end marketing lifecycle, with the ability to analyze data, and recommend improvements tooptimizecampaign performance.

We are delivering our work mostly remotely but knowing that Global Network Song (GN Song) way of working is also based on traveling and serving advisory, typically working closely with our Clients in their offices, willingness and ability to work at client's locations mostly across Europe, but also other locations, for short or long term is still required.

With all our roles, there is some in-person time for collaboration, learning and building relationships with clients, peers, leaders, and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

WHAT'S IN IT FOR YOU?

• Work ontransformativeprojectswithkey G2000 clients,Co-createinnovative, technology-driven solutions alongside strategy leaders, industry experts, and enterprise practitioners.

• Grow your career with personalized training to buildstrategy &consulting acumen, industry knowledge, and a commitment to responsible businessin every aspect of work.

• Thrive in an inclusive, globally connectedculturethat accelerates equality and enables collaboration across diverse teams and geographies.

HERE'S WHAT YOU'LL NEED:

• 5+ years of overall experiencein understanding and working with marketing campaigns.

• Knowledge and/or experiencewith SFMC Engagement, SFMC Account Engagement, Data Cloud,Personalizationand/or Salesforce Loyalty.

• Solid consulting and techno-functional skills (experience at the intersection of business and technology is preferred).

• Strong analytical skills and a data-driven mindset, with proven ability to use insights to drive decisions andoptimizeoutcomes.

• Strong organizational skills and the ability to design efficient processes that elevate team performance and drive results.

BONUS POINTS IF YOU HAVE:

• Certifications in SFMC, Data Cloud, Personalization, Pardot, or Salesforce Loyalty.
• Strong understanding of how digital channels work together to create cohesive, personalized customer journeys, rather than focusing on a single channel.
• Experience managing digital campaigns for large, complex clients, withproficiencyin measurement and marketing operationsusing insights tooptimizecampaigns and marketing strategies for better outcomes.

WHAT WE OFFER:

• Employment Contract (Umowa o pracę).
• Personalized Career Development: Support from a dedicated People Lead, a customized professional development plan, and access to coaching sessions.
• Extensive Training Resources: A broad array of soft, technical, and language training, plus access to e-learning platforms, Gallup assessments, GenAI training, and course co-funding.
• Employee Assistance Program: Access to legal, financial, and psychological consultations.
• Share Purchase Program: Accenture employees are eligible for quarterly dividends when they own company shares.
• Referral Bonuses: Participation in a paid employee referral program.
• Comprehensive Benefits: Including private medical care, life insurance, and access to the Worksmile platform with options like the Multisport card.

Global Network is a part of Europe’s Strategy & Consulting practice, pulling together multinational and cross-cultural professionals based at key locations across Europe. No matter what business, no matter where in the world, our unrivalled industry and function experts help our Clients to shape the future, creating clearly defined, measurable value. We are delivering on the promise of technology and human ingenuity. Our Poland part of Global Network Consulting Hub is located in Warsaw, Kraków, Wrocław, Łódź and Gdańsk. Your impact will be truly global as you will leverage an unmatched network of people, knowledge, tools and technologies and work alongside some of the best thinkers in the market.

WHAT WE BELIEVE:

Accenture does not discriminate employment candidates on the basis of race, religion, color, sex, age, disability, national origin, political beliefs, trade union membership, ethnicity, denomination, sexual orientation or any other basis impermissible under Polish law.

All our leaders are committed to building a better, stronger and more durable company for future generations to create positive, long-lasting change. Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities.

Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

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