Salesforce Marketing Analyst - Song Practice (GN)

Accenture PLC; Kraków; Remote; PLN 100,000 - 160,000; Full time

Benefits offered by this job

Employment contract (Umowa o pracę)

People Lead support and development

Extensive training package and e‑learn

Employee Assistance Program

Employee share purchase plan

Paid referral program

Private medical care, life insurance

Worksmile platform access with Multis‑

Job summary

Accenture PLC is seeking a marketing automation professional to collaborate with clients and design, build, and implement initiatives that improve business performance. You will gather requirements, design flows, and support campaigns using Salesforce Marketing Cloud and related platforms, with travel across Europe as needed.

The role involves working mostly remotely with occasional in-person collaboration, training, and client visits to elevate team performance and deliver measurable campaign

Qualifications

• 1+ years of overall experience in understanding and working with marketing campaigns.
• Knowledge and/or experience with SFMC Engagement, SFMC Account Engagement, Data Cloud, Personalization and/or Salesforce Loyalty.
• Solid consulting and techno-functional skills (experience at the intersection of business and technology is preferred).
• Strong analytical skills and a data-driven mindset, with proven ability to use insights to drive decisions and optimize outcomes.
• Strong organizational skills and the ability to design efficient processes that elevate team performance and drive results.

Responsibilities

• Support gathering business requirements and documenting marketing processes for leading marketing automation platforms, preferably Salesforce.
• Help design simple process flows and support defining implementation approaches for marketing campaigns.
• Document client requirements, understand their high-level business goals and target audiences, and support the team in defining marketing objectives.
• Help identify opportunities to use marketing platforms more efficiently (e.g., automation, segmentation, and personalization).
• Support end-to-end campaign activities: setup, execution, monitoring, and reporting.
• Monitor basic campaign metrics, prepare simple analyses, and contribute to optimization recommendations.

Skills

Marketing campaigns

SFMC Engagement

SFMC Account Engagement

Data Cloud

Personalization

Salesforce Loyalty

Analytics mindset

Process design

Tools

Salesforce Marketing Cloud

Job description

THE WORK:

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following:

• Support gathering business requirements and documenting marketing processes for leading marketing automation platforms, preferably Salesforce.
• Help design simple process flows and support defining implementation approaches for marketing campaigns.
• Document client requirements, understand their high-level business goals and target audiences, and support the team in defining marketing objectives.
• Help identify opportunities to use marketing platforms more efficiently (e.g., automation, segmentation, and personalization).
• Support end-to-end campaign activities: setup, execution, monitoring, and reporting.
• Monitor basic campaign metrics, prepare simple analyses, and contribute to optimization recommendations.

We are delivering our work mostly remotely but knowing that Global Network Song (GN Song) way of working is also based on traveling and serving advisory, typically working closely with our Clients in their offices, willingness and ability to work at client’s locations mostly across Europe, but also other locations, for short or long term is still required.

With all our roles, there is some in-person time for collaboration, learning and building relationships with clients, peers, leaders, and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

WHAT’S IN IT FOR YOU?

• Work on transformative projects with key G2000 clients, Co-createinnovative, technology-driven solutions alongside strategy leaders, industry experts, and enterprise practitioners.
• Grow your career with personalized training to build strategy & consulting acumen, industry knowledge, and a commitment to responsible business in every aspect of work.
• Thrive in an inclusive, globally connected culture that accelerates equality and enables collaboration across diverse teams and geographies.

HERE’S WHAT YOU’LL NEED:

• 1+ years of overall experience in understanding and working with marketing campaigns.
• Knowledge and/or experience with SFMC Engagement, SFMC Account Engagement, Data Cloud, Personalization and/or Salesforce Loyalty.
• Solid consulting and techno-functional skills (experience at the intersection of business and technology is preferred).
• Strong analytical skills and a data-driven mindset, with proven ability to use insights to drive decisions and optimize outcomes.
• Strong organizational skills and the ability to design efficient processes that elevate team performance and drive results.

BONUS POINTS IF YOU HAVE:

• Certifications in SFMC, Data Cloud, Personalization, Pardot, or Salesforce Loyalty.
• Strong understanding of how digital channels work together to create cohesive, personalized customer journeys, rather than focusing on a single channel.
• Experience managing digital campaigns for large, complex clients, with proficiency in measurement and marketing operations.

WHAT WE OFFER?

• Employment contract (Umowa o pracę)
• Individual support of a People Lead and a specific path of professional development, as well as the possibility of a session with a Coach.
• A wide training package (soft, technical, and language training offer, access to the e-learning platforms, Gallup test, GenAI training, possibility of co-financing courses, and certification).
• Employee Assistance Program - legal, financial, and psycho logical consultations.
• Accenture employees eligible for the Employee share purchase plan automatically become eligible for quarterly dividends if they own company shares.
• Paid employee referral program.
• Private medical care, life insurance.
• Access to the Worksmile platform (possibility of using a wide range of products and services, including the Multisport card).

WHAT WE BELIEVE:

Accenture does not discriminate employment candidates on the basis of race, religion, color, sex, age, disability, national origin, political beliefs, trade union membership, ethnicity, denomination, sexual orientation or any other basis impermissible under Polish law. All our leaders are committed to building a better, stronger and more durable company for future generations to create positive, long-lasting change. Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities.

Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with.

#LI-EU

# GN

#GNSONG

#GNSONGMarketing

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.