Sales Development Representative - UK/Europe

Hotel Trader; Polska; Hybrid; PLN 70,000 - 120,000; Full time

Benefits offered by this job

Unlimited PTO

Discounted hotel rates

Job summary

Hotel Trader is seeking a proactive Sales Development Representative to drive outbound prospecting toward hotels for virtual demos of The Exchange. You will manage inbound leads, maintain the CRM, and travel to meetings as needed to secure pilot hotels in tier 1 locations.

The role requires 3+ years in B2B sales within hospitality or travel tech, strong communication skills, and the ability to analyze market opportunities using data and AI tools.

Qualifications

• 3+ years in a similar B2B sales, partnerships, or supply acquisition role, ideally in hospitality or travel tech space.
• Self-starter mentality with a proactive approach to identifying and securing new partnerships.
• Excellent communication and presentation skills, both written and verbal.
• Contagious optimism and the ability to bounce back quickly from setbacks.
• Extreme self-motivation and discipline.
• Understanding of CRS (Central Reservation Systems) and PMS (Property Management Systems) integrations.
• Familiarity with rate plan setup, hotel distribution, and channel management.
• Strong understanding of hotel operations and OTA distribution practices.
• Proficiency in CRM tools and pipeline management (Zoho preferred).
• Experience with onboarding processes, project management, and client training.
• Comfortable with data analysis to prioritize leads and evaluate market opportunities.
• Ability to travel occasionally for trade shows, client meetings, and team events.
• Exceptional time management and organizational skills.
• Business-level English and local language skills. Must be fluent in English.
• Comfortable leveraging AI and Large Language Models (LLMs) to improve productivity and analysis.
• Self-starter with strong commercial acumen, accountability, and a proactive mindset.
• Unlimited paid PTO
• Access to discounted hotel rates for personal travel

Responsibilities

• Generate target list utilizing data sources for designated markets, ensuring a continuous pipeline of opportunity.
• Make and track 50+ outreaches per day to targets, using a combination of AI Outreach, emails, and phone calls.
• Identify prospect decision-makers, business goals, stimulate interest, and communicate the value proposition.
• Schedule virtual product demos and log all activity in Hotel Trader’s CRM, Zoho.
• Manage incoming hotel leads generated through marketing activity, ensuring timely follow-up and conversion.
• Prospect in person locally and/or travel where required to meetings and events for target markets.
• Secure new hotels as pilot properties for new platform integrations in tier 1 locations to support new business.
• Research market trends and analyze conversion data to determine high-potential cities and hotel leads.
• Identify relevant trade shows, build a participation strategy, and evaluate ROI within allocated budgets.
• Keep CRM records up to date, manage the lead funnel, and provide regular pipeline reporting.
• Work with the Supply Acquisition team to develop sales plans and ensure KPIs are met.
• Meet weekly with other team members to discuss progress and find new ways to improve business.

Skills

B2B sales

CRM tools

Data analysis

English

Communication

Presentation skills

Self-starter

Education

Bachelor's degree or equivalent

Tools

Zoho CRM

Microsoft Office

AI tools

Job description

As a Sales Development Representative at Hotel Trader, you will drive the outbound prospecting strategy focused on targeting and influencing hotels to attend a virtual demo of The Exchange. Alongside high-volume outreach KPIs, you’ll manage inbound hotel leads generated through omni-channel marketing, driving the lead from demo to live. The ideal candidate will have a driven self-starter mentality with a proactive approach to identifying and securing new partnerships.

Key Responsibilities:

• Generate target list utilizing data sources for designated markets, ensuring a continuous pipeline of opportunity
• Make and track 50+ outreaches per day to targets, using a combination of AI Outreach, emails, and phone calls
• Identify prospect decision-makers, business goals, stimulate interest, and communicate the value proposition.
• Schedule virtual product demos and log all activity in Hotel Trader’s CRM, Zoho
• Manage incoming hotel leads generated through marketing activity, ensuring timely follow-up and conversion.
• Prospect in person locally and/or travel where required to meetings and events for target markets.
• Secure new hotels as pilot properties for new platform integrations in tier 1 locations to support new business
• Research market trends and analyze conversion data to determine high-potential cities and hotel leads
• Identify relevant trade shows, build a participation strategy, and evaluate ROI within allocated budgets
• Keep CRM records up to date, manage the lead funnel, and provide regular pipeline reporting
• Work with the Supply Acquisition team to develop sales plans and ensure KPIs are met
• Meet weekly with other team members to discuss progress and find new ways to improve business.

Key performance indicators:

• Cold outreach targets on a daily, weekly & monthly basis (phone calls and emails)
• Number of demos confirmed weekly and monthly
• Number of hotels onboarded each month

Requirements

Knowledge and Experience:

• 3+ years in a similar B2B sales, partnerships, or supplyacquisition role, ideally in hospitality or travel tech space
• Self-starter mentality with a proactive approach to identifying and securing new partnerships
• Excellent communication and presentation skills, both written and verbal
• Contagious optimism and the ability to bounce back quickly from setbacks
• Extreme self-motivation and discipline
• Understanding of CRS (Central Reservation Systems) and PMS (Property Management Systems) integrations
• Familiarity with rate plan setup, hotel distribution, and channel management
• Strong understanding of hotel operations and OTA distribution practices
• Proficiency in CRM tools and pipeline management (Zoho preferred)
• Experience with onboarding processes, project management, and client training
• Comfortable with data analysis to prioritize leads and evaluate market opportunities
• Ability to travel occasionally for trade shows, client meetings, and team events
• Exceptional time management and organizational skills
• Business-level English and local language skills. Must be fluent in English.
• Comfortable leveraging AI and Large Language Models (LLMs) to improve productivity and analysis
• Self-starter with strong commercial acumen, accountability, and a proactive mindset.
• Bachelor's degree or equivalent experience. Proficiency in the Microsoft Office Suite.
• Personal integrity, professionalism, and the ability to thrive in a fast-paced, high-growth environment
• Unlimited paid PTO
• Access to discounted hotel rates for personal travel